MattelMAT +0.73%68 Shareholder Yield % is 15.61% as of Mar. 2026, which is 280% above its 10-year median of 4.11. GuruFocus rates MAT with a GF Score™ of 68/100 and a GF Value™ of $21.81 (Significantly Undervalued). The stock has 1 warning sign investors should review. Among 823 Travel & Leisure companies, Mattel ranks better than 89.67% on this metric.
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. It is a measure of shareholder return.
As of today, Mattel's Shareholder Yield % was 15.61%.
Mattel (NAS:MAT) Shareholder Yield % Explanation
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. The term was coined by William W. Priest of Epoch Investment Partners in a paper in 2005 entitled The Case for Shareholder Yield as a Dominant Driver of Future Equity Returns. William Priest indicated that "shareholder yield is a term that we came up with to reflect the various ways dividends can be paid to owners of a business in a publicly-traded company."
Dividend Yield % shows how much a company pays out in dividends each year relative to its stock price, which is most obvious form of shareholder return.
Buyback Yield % is the net repurchase of shares outstanding over the market capital of the company. Shares repurchases also increase shareholder value by returning the money back to shareholders.
Net Debt Paydown Yield % is the change in average of four quarters of company's total debt over a company's market cap. Assuming the total value of a company remains that same, shareholder value is increased as debt is reduced.
Mattel Shareholder Yield % Related Terms
Mattel Shareholder Yield % Historical Data
* Premium members only.
The historical data trend for Mattel's Shareholder Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAT vs PLNT, YETI, GOLF: Shareholder Yield % Comparison
For the Leisure subindustry, Mattel's Shareholder Yield %, along with its competitors' market caps and Shareholder Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mattel Shareholder Yield % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Mattel's Shareholder Yield % distribution charts can be found below:
* The bar in red indicates where Mattel's Shareholder Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* All the data are calculated by TTM values. Note that if a companies is traded in several exchanges, then we calculate the company level data for Shareholder Yield % using the primary share class stock data. The calculation result in definition page is for demonstration purpose only, and it's showing the share class level data. Therefore, the numbers in the calculation may differ from elsewhere if the stock is not a primary share.
Mattel (MAT) has a Shareholder Yield % of 15.61% as of Mar. 2026. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Mattel and its competitors. This is 280% above median its historical median of 4.11. According to the industry distribution chart, Mattel ranks #85 out of 823 companies in the Travel & Leisure industry, placing it in the top 10.3%.
Is Mattel's Shareholder Yield % too high?
Mattel's current Shareholder Yield % of 15.61% is 280% above median its 10-year median of 4.11. The Travel & Leisure industry median Shareholder Yield % is 1.31. Mattel's value of 15.61% is 1091.6% above this industry median. Based on the distribution chart, Mattel ranks #85 out of 823 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Mattel has a GF Score™ of 68/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Mattel's Shareholder Yield % compare to PLNT and YETI?
According to the Travel & Leisure industry distribution chart, Mattel ranks #85 out of 823 companies for Shareholder Yield %. This places Mattel in the top 10% of its industry — outperforming the majority of peers. The industry median Shareholder Yield % is 1.31. Mattel's value of 15.61% is 1091.6% above this benchmark. While the company's 10-year median is 4.11 vs. the industry median of 1.31, Mattel has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shareholder Yield % for a Travel & Leisure company?
The median Shareholder Yield % among Travel & Leisure companies is 1.31, based on 823 companies in the industry. Companies in the top quartile (top 25%) have a Shareholder Yield % significantly above this median, while those in the bottom quartile fall well below. However, Shareholder Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mattel's current Shareholder Yield % of 15.61% is 1091.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shareholder Yield % mean?
A high Shareholder Yield % can signal that a stock is expensive relative to its fundamentals. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Mattel and its competitors. For the Travel & Leisure industry, the median Shareholder Yield % is 1.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mattel's current Shareholder Yield % is 15.61%, which is 280% above median its own 10-year median of 4.11. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mattel stock overvalued right now?
Based on GuruFocus' analysis, Mattel (MAT) is currently considered Significantly Undervalued. The stock's GF Value™ is $21.81, compared to a current price of $13.87 — trading 36.4% below its estimated fair value. The current Shareholder Yield % is 15.61%, which is 280% above median its 10-year median of 4.11 and 1091.6% above the Travel & Leisure industry median of 1.31. Mattel's overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shareholder Yield % calculated?
Shareholder Yield % is calculated from a company's financial statements. For Mattel (MAT), the current Shareholder Yield % is 15.61% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Mattel (MAT) Overvalued in 2026?
Based on GuruFocus' analysis, Mattel stock appears to be undervalued.
The current stock price of $13.87 is trading 36.4% below its estimated GF Value™ of $21.81.
GuruFocus considers Mattel to be Significantly Undervalued.
Key valuation signals for MAT:
Shareholder Yield %: 15.61% (280% above median its 10-year median of 4.11)
GF Value™: $21.81 vs. price of $13.87 (36.4% below fair value)
Industry Position: 1091.6% above the Travel & Leisure median (#85 of 823)
No single metric tells the full story. See the MAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.
68GF Score
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