MattelMAT +0.73%68 Gross Margin % is 44.86% as of Mar. 2026, which is 5% below its 10-year median of 47.09. GuruFocus rates MAT with a GF Score™ of 68/100 and a GF Value™ of $21.81 (Significantly Undervalued). The stock has 1 warning sign investors should review. Among 793 Travel & Leisure companies, Mattel ranks better than 56.12% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Mattel's Gross Profit for the
three
months ended in Mar. 2026 was $387 Mil. Mattel's Revenue for the
three
months ended in Mar. 2026 was $862 Mil. Therefore, Mattel's Gross Margin % for the quarter that ended in Mar. 2026 was 44.86%.
The historical rank and industry rank for Mattel's Gross Margin % or its related term are showing as below:
MAT'
s Gross Margin % Range Over the Past 10 Years
Min: 37.38 Med: 47.09 Max: 50.82
Current: 48.01
During the past 13 years, the highestGross Margin % of Mattel was 50.82%. The lowest was 37.38%. And the median was 47.09%.
MAT's Gross Margin % is ranked better than 56.12% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs MAT: 48.01
Mattel had a gross margin of 44.86% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Mattel was 0.50% per year.
Mattel (NAS:MAT) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Mattel had a gross margin of 44.86% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Mattel Gross Margin % Related Terms
Mattel Gross Margin % Historical Data
* Premium members only.
The historical data trend for Mattel's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAT vs PLNT, YETI, GOLF: Gross Margin % Comparison
For the Leisure subindustry, Mattel's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mattel Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Mattel's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Mattel's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Mattel (MAT) has a Gross Margin % of 44.86% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Mattel and its competitors. This is near median its historical median of 47.09. Over the past decade, Mattel's Gross Margin % has ranged from 37.38 to 50.82. According to the industry distribution chart, Mattel ranks #348 out of 793 companies in the Travel & Leisure industry, placing it in the top 43.9%.
Is Mattel's Gross Margin % too high?
Mattel's current Gross Margin % of 44.86% is near median its 10-year median of 47.09. Over the past 10 years, this metric has ranged from a low of 37.38 to a high of 50.82. The Travel & Leisure industry median Gross Margin % is 44.02. Mattel's value of 44.86% is 1.9% above this industry median. Based on the distribution chart, Mattel ranks #348 out of 793 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Mattel has a GF Score™ of 68/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Mattel's Gross Margin % compare to PLNT and YETI?
According to the Travel & Leisure industry distribution chart, Mattel ranks #348 out of 793 companies for Gross Margin %. This puts Mattel in the upper half of its industry. The industry median Gross Margin % is 44.02. Mattel's value of 44.86% is 1.9% above this benchmark. Historically, Mattel's own Gross Margin % has ranged from 37.38 to 50.82 over the past decade. While the company's 10-year median is 47.09 vs. the industry median of 44.02, Mattel has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mattel's current Gross Margin % of 44.86% is 1.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Mattel and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mattel's current Gross Margin % is 44.86%, which is near median its own 10-year median of 47.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mattel stock overvalued right now?
Based on GuruFocus' analysis, Mattel (MAT) is currently considered Significantly Undervalued. The stock's GF Value™ is $21.81, compared to a current price of $13.87 — trading 36.4% below its estimated fair value. The current Gross Margin % is 44.86%, which is near median its 10-year median of 47.09 and 1.9% above the Travel & Leisure industry median of 44.02. Mattel's overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Mattel (MAT), the current Gross Margin % is 44.86% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Mattel (MAT) Overvalued in 2026?
Based on GuruFocus' analysis, Mattel stock appears to be undervalued.
The current stock price of $13.87 is trading 36.4% below its estimated GF Value™ of $21.81.
GuruFocus considers Mattel to be Significantly Undervalued.
Key valuation signals for MAT:
Gross Margin %: 44.86% (near median its 10-year median of 47.09)
GF Value™: $21.81 vs. price of $13.87 (36.4% below fair value)
Industry Position: 1.9% above the Travel & Leisure median (#348 of 793)
No single metric tells the full story. See the MAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.
68GF Score
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