MattelMAT +0.73%68 3-Year ROIIC % is 46.66 as of Dec. 2025, which is 37% below its 10-year median of 74.41. GuruFocus rates MAT with a GF Score™ of 68/100 and a GF Value™ of $21.81 (Significantly Undervalued). The stock has 1 warning sign investors should review. Among 790 Travel & Leisure companies, Mattel ranks better than 81.65% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Mattel's 3-Year ROIIC % for the quarter that ended in Dec. 2025 was 46.66%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Mattel's 3-Year ROIIC % or its related term are showing as below:
MAT's 3-Year ROIIC % is ranked better than 81.65% of 790
companies
in the Travel & Leisure industry
Industry Median: 4.43
vs MAT: 46.66
Mattel (NAS:MAT) 3-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Mattel 3-Year ROIIC % Related Terms
Mattel 3-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for Mattel's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAT vs PLNT, YETI, GOLF: 3-Year ROIIC % Comparison
For the Leisure subindustry, Mattel's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mattel 3-Year ROIIC % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Mattel's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Mattel's 3-Year ROIIC % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Mattel (MAT) has a 3-Year ROIIC % of 46.66 as of Dec. 2025. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Mattel and its competitors. This is 37% below median its historical median of 74.41. According to the industry distribution chart, Mattel ranks #145 out of 790 companies in the Travel & Leisure industry, placing it in the top 18.4%.
Is Mattel's 3-Year ROIIC % too high?
Mattel's current 3-Year ROIIC % of 46.66 is 37% below median its 10-year median of 74.41. The Travel & Leisure industry median 3-Year ROIIC % is 4.43. Mattel's value of 46.66 is 953.3% above this industry median. Based on the distribution chart, Mattel ranks #145 out of 790 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Mattel has a GF Score™ of 68/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Mattel's 3-Year ROIIC % compare to PLNT and YETI?
According to the Travel & Leisure industry distribution chart, Mattel ranks #145 out of 790 companies for 3-Year ROIIC %. This places Mattel in the top 18% of its industry — outperforming the majority of peers. The industry median 3-Year ROIIC % is 4.43. Mattel's value of 46.66 is 953.3% above this benchmark. While the company's 10-year median is 74.41 vs. the industry median of 4.43, Mattel has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Travel & Leisure company?
The median 3-Year ROIIC % among Travel & Leisure companies is 4.43, based on 790 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mattel's current 3-Year ROIIC % of 46.66 is 953.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Mattel and its competitors. For the Travel & Leisure industry, the median 3-Year ROIIC % is 4.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mattel's current 3-Year ROIIC % is 46.66, which is 37% below median its own 10-year median of 74.41. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mattel stock overvalued right now?
Based on GuruFocus' analysis, Mattel (MAT) is currently considered Significantly Undervalued. The stock's GF Value™ is $21.81, compared to a current price of $13.87 — trading 36.4% below its estimated fair value. The current 3-Year ROIIC % is 46.66, which is 37% below median its 10-year median of 74.41 and 953.3% above the Travel & Leisure industry median of 4.43. Mattel's overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Mattel (MAT), the current 3-Year ROIIC % is 46.66 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Mattel (MAT) Overvalued in 2026?
Based on GuruFocus' analysis, Mattel stock appears to be undervalued.
The current stock price of $13.87 is trading 36.4% below its estimated GF Value™ of $21.81.
GuruFocus considers Mattel to be Significantly Undervalued.
Key valuation signals for MAT:
3-Year ROIIC %: 46.66 (37% below median its 10-year median of 74.41)
GF Value™: $21.81 vs. price of $13.87 (36.4% below fair value)
Industry Position: 953.3% above the Travel & Leisure median (#145 of 790)
No single metric tells the full story. See the MAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.
68GF Score
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