MAT (Mattel) Moat Score: 6/10 (As of Jun. 24, 2026)


MAT Mattel Inc MAT
68 GF Score
Price $13.87
GF Value $21.81
Valuation Significantly Undervalued
! 1 Warning Sign
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What is Mattel Moat Score?

Mattel MAT +0.73% 68 Moat Score is 6 as of Jun. 24, 2026. GuruFocus rates MAT with a GF Score™ of 68/100 and a GF Value™ of $21.81 (Significantly Undervalued). The stock has 1 warning sign investors should review. Among 879 Travel & Leisure companies, Mattel ranks better than 98.18% on this metric.

Mattel has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Mattel has Narrow Moat: Mattel Inc benefits from strong brand strength and customer loyalty in the toy industry. However, it faces intense competition and lacks significant pricing power to justify a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Mattel might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Mattel  (NAS:MAT) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Mattel Moat Score Related Terms

MAT vs PLNT, YETI, GOLF: Moat Score Comparison

For the Leisure subindustry, Mattel's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Mattel Moat Score vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Mattel's Moat Score distribution charts can be found below:

* The bar in red indicates where Mattel's Moat Score falls into.


MAT
68GF Score
Mattel Inc MAT
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Mattel (MAT) has a Moat Score of 6 as of Jun. 24, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Mattel ranks #16 out of 879 companies in the Travel & Leisure industry, placing it in the top 1.8%.
Is Mattel's Moat Score too high?
Mattel's current Moat Score is 6. Based on the distribution chart, Mattel ranks #16 out of 879 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Mattel has a GF Score™ of 68/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Mattel's Moat Score compare to PLNT and YETI?
According to the Travel & Leisure industry distribution chart, Mattel ranks #16 out of 879 companies for Moat Score. This places Mattel in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Travel & Leisure company?
A good Moat Score depends on the Travel & Leisure industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Mattel's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mattel stock overvalued right now?
Based on GuruFocus' analysis, Mattel (MAT) is currently considered Significantly Undervalued. The stock's GF Value™ is $21.81, compared to a current price of $13.87 — trading 36.4% below its estimated fair value. The current Moat Score is 6. Mattel's overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Mattel (MAT), the current Moat Score is 6 as of Jun. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Mattel (MAT) Overvalued in 2026?

Based on GuruFocus' analysis, Mattel stock appears to be undervalued. The current stock price of $13.87 is trading 36.4% below its estimated GF Value™ of $21.81. GuruFocus considers Mattel to be Significantly Undervalued.

Key valuation signals for MAT:

  • Moat Score: 6
  • GF Value™: $21.81 vs. price of $13.87 (36.4% below fair value)
  • GF Score™: 68/100 with 1 warning sign

No single metric tells the full story. See the MAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Mattel Business Description

Address 333 Continental Boulevard, El Segundo, CA, USA, 90245-5012
Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.
68GF Score

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$13.87
Price
$21.81
GF Value