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Millennial Media (Millennial Media) Property, Plant and Equipment : $25.0 Mil (As of Jun. 2015)


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What is Millennial Media Property, Plant and Equipment?

Millennial Media's quarterly net PPE declined from Dec. 2014 ($27.2 Mil) to Mar. 2015 ($26.1 Mil) and declined from Mar. 2015 ($26.1 Mil) to Jun. 2015 ($25.0 Mil).

Millennial Media's annual net PPE increased from Dec. 2012 ($6.9 Mil) to Dec. 2013 ($12.7 Mil) and increased from Dec. 2013 ($12.7 Mil) to Dec. 2014 ($27.2 Mil).


Millennial Media Property, Plant and Equipment Historical Data

The historical data trend for Millennial Media's Property, Plant and Equipment can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Millennial Media Property, Plant and Equipment Chart

Millennial Media Annual Data
Trend Dec09 Dec10 Dec11 Dec12 Dec13 Dec14
Property, Plant and Equipment
Get a 7-Day Free Trial 0.74 3.69 6.85 12.66 27.16

Millennial Media Quarterly Data
Sep10 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15
Property, Plant and Equipment Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 22.23 24.78 27.16 26.12 24.99

Millennial Media Property, Plant and Equipment Calculation

Property, Plant and Equipment (PPE) are the fixed assets of the companyFixed assets are also known as non-current assets.

Property, plant, and equipment includes assets that will - in the normal course of business - neither be used up in the next year nor will become a part of any product sold to customers.

Some of the most common parts of property, plant, and equipment are:


Land
Buildings (and leasehold improvements)
Transportation equipment
Manufacturing equipment
Office equipment
Office furniture

Companies with lots of property, plant, and equipment often have special categories. For example, railroad property includes:


Track
Ties
Ballast
Bridges
Tunnels
Signals
Locomotives
Freight Cars

There is often a note in the financial statements - found in a company's 10-K - that will explain the different categories of property a company owns.

The market value of property, plant, and equipment can differ tremendously from the book value of property, plant, and equipment.

For example, when Berkshire Hathaway liquidated its textile mills, it had to pay the buyers of the company's manufacturing equipment to haul the equipment away. That property, plant, and equipment was literally worth less than zero. On the other hand, some companies own thousands of acres of land.

All property, plant, and equipment other than land is depreciated. Land is never depreciated. However, land is not marked up to market value either. Under Generally Accepted Accounting Principles (GAAP), land is shown on the balance sheet at cost.

The property, plant, and equipment line shown on the balance sheet is usually net property, plant, and equipment. This means it is the cost of the property, plant, and equipment less accumulated depreciation.


Millennial Media  (NYSE:MM) Property, Plant and Equipment Explanation

A company with durable competitive advantage doesn't need to constantly upgrade its equipment to stay competitive. The company replaces when it wears out. On the other hand, a company without any advantages must replace to keep pace.

Difference between a company with a moat and one without is that the company with the competitive advantage finances new equipment through internal cash flows, whereas the no advantage company requires debt to finance.

Producing a consistent product that doesn't change equates to consistent profits. There is no need to upgrade plants which frees up cash for other ventures. Think Coca Cola, Johnson & Johnson etc.


Millennial Media Property, Plant and Equipment Related Terms

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Millennial Media (Millennial Media) Business Description

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Address
Millennial Media Inc was incorporated under the laws of the State of Delaware on May 30, 2006. It is an independent mobile advertising platform company. It offers advertisers audience reach, targeting capabilities and deliver rich and engaging ad experiences to consumers on their mobile connected devices. The Company's proprietary technology and data platform, known as MYDAS, determines in real-time which ad to deliver, to whom and when, with the goal of optimizing the effectiveness of advertising campaigns regardless of device type or operating system. It helps developers and advertisers remove complexity from mobile advertising. It provides tools and services to developers that allow their apps to display banner ads, interactive rich media ads and video ads from its platform. By partnering with it, developers gain access to advertising campaigns from advertiser clients as well as smaller performance-based advertisers. Through its mMedia portal, developers can download and integrate its software development kits, or SDKs, into their apps at no cost to them. The Company offers developers sophisticated reporting and analytics through an integrated dashboard on its mMedia portal, which includes comprehensive ad revenue generation reports for their apps across all major mobile operating systems. It offers all developers support through its mMedia portal, as well as various webinars, blogs and, in some cases, support from account managers. It has 72 issued patents, including U.S. and international. The Company is subject to U.S. and foreign laws and regulations that are applicable to companies engaged in the business of advertising on mobile devices. The Company is also subject to privacy and data protection laws.
Executives
Lara Sweet officer: VP, Controller & Treasurer C/O SNAP INC., 2772 DONALD DOUGLAS LOOP NORTH, SANTA MONICA CA 90405
Robert Lord director, officer: President 506 SECOND AVENUE, 9TH FLOOR, SEATTLE WA 98104
Verizon Communications Inc 10 percent owner 1095 AVENUE OF THE AMERICAS, NEW YORK NY 10036
Robert P Goodman director 1865 PALMER AVENUE, SUITE 104, LARCHMONT NY 10538
Ho Shin officer: Gen. Counsel & Ch. Privacy Ofr 61 NINTH AVENUE, NEW YORK NY 10011
Michael G. Barrett director, officer: President and CEO C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DRIVE, 4TH FLOOR, PLAYA VISTA CA 90094
Wenda Harris Millard director C/O YAHOO INC, 701 FIRST AVE, SUNNYVALLE CA 94089
Ross Levinsohn director 701 FIRST AVENUE, SUNNYVALE CA 94089
Patrick J Kerins director
Thomas R Evans director 11760 US HIGHWAY ONE, SUITE 200, NORTH PALM BEACH FL 33408
Mary Spilman officer: EVP, Global Sales & Marketing C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Bessemer Venture Partners Vi Institutional L.p. 10 percent owner C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10583
Bessemer Venture Partners Vi L.p. 10 percent owner 1865 PALMER AVENUE, LARCHMONT NY 10583
Deer Vi & Co. Llc 10 percent owner C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10538
Bessemer Venture Partners Co-investment L.p. 10 percent owner C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10583

Millennial Media (Millennial Media) Headlines

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