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Millennial Media (Millennial Media) Intrinsic Value: Projected FCF : $0.00 (As of May. 06, 2024)


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What is Millennial Media Intrinsic Value: Projected FCF?

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2024-05-06), Millennial Media's Intrinsic Value: Projected FCF is $0.00. The stock price of Millennial Media is $1.75. Therefore, Millennial Media's Price-to-Intrinsic-Value-Projected-FCF of today is 0.0.

The historical rank and industry rank for Millennial Media's Intrinsic Value: Projected FCF or its related term are showing as below:

MM's Price-to-Projected-FCF is not ranked *
in the Media - Diversified industry.
Industry Median: 0.89
* Ranked among companies with meaningful Price-to-Projected-FCF only.

Millennial Media Intrinsic Value: Projected FCF Historical Data

The historical data trend for Millennial Media's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Millennial Media Intrinsic Value: Projected FCF Chart

Millennial Media Annual Data
Trend Dec09 Dec10 Dec11 Dec12 Dec13 Dec14
Intrinsic Value: Projected FCF
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Millennial Media Quarterly Data
Sep10 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15
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Competitive Comparison of Millennial Media's Intrinsic Value: Projected FCF

For the Advertising Agencies subindustry, Millennial Media's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Millennial Media's Price-to-Projected-FCF Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Millennial Media's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Millennial Media's Price-to-Projected-FCF falls into.



Millennial Media Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)



Millennial Media  (NYSE:MM) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Millennial Media's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=1.75/
=

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Millennial Media Intrinsic Value: Projected FCF Related Terms

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Millennial Media (Millennial Media) Business Description

Traded in Other Exchanges
N/A
Address
Millennial Media Inc was incorporated under the laws of the State of Delaware on May 30, 2006. It is an independent mobile advertising platform company. It offers advertisers audience reach, targeting capabilities and deliver rich and engaging ad experiences to consumers on their mobile connected devices. The Company's proprietary technology and data platform, known as MYDAS, determines in real-time which ad to deliver, to whom and when, with the goal of optimizing the effectiveness of advertising campaigns regardless of device type or operating system. It helps developers and advertisers remove complexity from mobile advertising. It provides tools and services to developers that allow their apps to display banner ads, interactive rich media ads and video ads from its platform. By partnering with it, developers gain access to advertising campaigns from advertiser clients as well as smaller performance-based advertisers. Through its mMedia portal, developers can download and integrate its software development kits, or SDKs, into their apps at no cost to them. The Company offers developers sophisticated reporting and analytics through an integrated dashboard on its mMedia portal, which includes comprehensive ad revenue generation reports for their apps across all major mobile operating systems. It offers all developers support through its mMedia portal, as well as various webinars, blogs and, in some cases, support from account managers. It has 72 issued patents, including U.S. and international. The Company is subject to U.S. and foreign laws and regulations that are applicable to companies engaged in the business of advertising on mobile devices. The Company is also subject to privacy and data protection laws.
Executives
Lara Sweet officer: VP, Controller & Treasurer C/O SNAP INC., 2772 DONALD DOUGLAS LOOP NORTH, SANTA MONICA CA 90405
Robert Lord director, officer: President 506 SECOND AVENUE, 9TH FLOOR, SEATTLE WA 98104
Verizon Communications Inc 10 percent owner 1095 AVENUE OF THE AMERICAS, NEW YORK NY 10036
Robert P Goodman director 1865 PALMER AVENUE, SUITE 104, LARCHMONT NY 10538
Ho Shin officer: Gen. Counsel & Ch. Privacy Ofr 61 NINTH AVENUE, NEW YORK NY 10011
Michael G. Barrett director, officer: President and CEO C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DRIVE, 4TH FLOOR, PLAYA VISTA CA 90094
Wenda Harris Millard director C/O YAHOO INC, 701 FIRST AVE, SUNNYVALLE CA 94089
Ross Levinsohn director 701 FIRST AVENUE, SUNNYVALE CA 94089
Patrick J Kerins director
Thomas R Evans director 11760 US HIGHWAY ONE, SUITE 200, NORTH PALM BEACH FL 33408
Mary Spilman officer: EVP, Global Sales & Marketing C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Bessemer Venture Partners Vi Institutional L.p. 10 percent owner C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10583
Bessemer Venture Partners Vi L.p. 10 percent owner 1865 PALMER AVENUE, LARCHMONT NY 10583
Deer Vi & Co. Llc 10 percent owner C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10538
Bessemer Venture Partners Co-investment L.p. 10 percent owner C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10583

Millennial Media (Millennial Media) Headlines

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