Millennial Media (Millennial Media) GF Score : 0/100 (As of May. 06, 2024)

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What is Millennial Media GF Score?

Millennial Media has the GF Score of 0, which implies that the company might have Worst future performance potential, or not enough data.

The GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation, which has been found to be closely correlated to the long-term performances of stocks by backtesting from 2006 to 2021. The stocks with a higher GF Score generally generate higher returns than those with lower GF Scores. Therefore, when picking stocks, investors should invest in companies with high GF Scores. The GF Score ranges from 0 to 100, with 100 as the highest rank.

GF Score takes following five key aspects into consideration:

1. Financial Strength : 0/10
2. Profitability Rank : 0/10
3. Growth Rank : 0/10
4. GF Value Rank : 0/10
5. Momentum Rank : 0/10

Each one of these components is ranked and the ranks also have positive correlation with the long term performances of stocks. The GF score is calculated using the five key aspects of analysis. Through backtesting, we know that each of these key aspects has a different impact on the stock price performance. Thus, they are weighted differently when calculating the total score. The Profitability Rank and the Growth Rank are weighted fully, while other parameters have less weight.

Based on research and backtesting result, GuruFocus believes Millennial Media might have Worst future performance potential, or not enough data.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Millennial Media (NYSE:MM) GF Score Explanation

Based on the historical long-term performances among five valuation aspects, the GF Score is found to be closely correlated to the long-term performances of stocks. It ranges from 0 to 100, with 100 as the highest. GuruFocus divided GF Score into following 5 categories:

GF Score	Performance Potential and All-in-One Screener Examples ⁽¹⁾
91 - 100	Highest outperformance potential
81 - 90	Good outperformance potential
71 - 80	Likely to have average performance
51 - 70	Poor future performance potential
0 - 50	Worst future performance potential, or not enough data

(1) These are some simple examples. You can access our GF Score filter under All-in-One Screener’s Fundamental tab.

Millennial Media GF Score Related Terms

Thank you for viewing the detailed overview of Millennial Media's GF Score provided by GuruFocus.com. Please click on the following links to see related term pages.

Millennial Media (Millennial Media) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Millennial Media Inc (NYSE:MM) » Definitions » GF Score

Comparable Companies

Traded in Other Exchanges

N/A

Address

Website

http://www.millennialmedia.com

Millennial Media IncÂ was incorporated under the laws of the State of Delaware on May 30, 2006. It is an independent mobile advertising platform company. It offers advertisers audience reach, targeting capabilities and deliver rich and engaging ad experiences to consumers on their mobile connected devices. The Company's proprietary technology and data platform, known as MYDAS, determines in real-time which ad to deliver, to whom and when, with the goal of optimizing the effectiveness of advertising campaigns regardless of device type or operating system. It helps developers and advertisers remove complexity from mobile advertising. It provides tools and services to developers that allow their apps to display banner ads, interactive rich media ads and video ads from its platform. By partnering with it, developers gain access to advertising campaigns from advertiser clients as well as smaller performance-based advertisers. Through its mMedia portal, developers can download and integrate its software development kits, or SDKs, into their apps at no cost to them. The Company offers developers sophisticated reporting and analytics through an integrated dashboard on its mMedia portal, which includes comprehensive ad revenue generation reports for their apps across all major mobile operating systems. It offers all developers support through its mMedia portal, as well as various webinars, blogs and, in some cases, support from account managers. It has 72 issued patents, including U.S. and international. The Company is subject to U.S. and foreign laws and regulations that are applicable to companies engaged in the business of advertising on mobile devices. The Company is also subject to privacy and data protection laws.

Executives

Lara Sweet	officer: VP, Controller & Treasurer	C/O SNAP INC., 2772 DONALD DOUGLAS LOOP NORTH, SANTA MONICA CA 90405
Robert Lord	director, officer: President	506 SECOND AVENUE, 9TH FLOOR, SEATTLE WA 98104
Verizon Communications Inc	10 percent owner	1095 AVENUE OF THE AMERICAS, NEW YORK NY 10036
Robert P Goodman	director	1865 PALMER AVENUE, SUITE 104, LARCHMONT NY 10538
Ho Shin	officer: Gen. Counsel & Ch. Privacy Ofr	61 NINTH AVENUE, NEW YORK NY 10011
Michael G. Barrett	director, officer: President and CEO	C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DRIVE, 4TH FLOOR, PLAYA VISTA CA 90094
Wenda Harris Millard	director	C/O YAHOO INC, 701 FIRST AVE, SUNNYVALLE CA 94089
Ross Levinsohn	director	701 FIRST AVENUE, SUNNYVALE CA 94089
Patrick J Kerins	director
Thomas R Evans	director	11760 US HIGHWAY ONE, SUITE 200, NORTH PALM BEACH FL 33408
Mary Spilman	officer: EVP, Global Sales & Marketing	C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Bessemer Venture Partners Vi Institutional L.p.	10 percent owner	C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10583
Bessemer Venture Partners Vi L.p.	10 percent owner	1865 PALMER AVENUE, LARCHMONT NY 10583
Deer Vi & Co. Llc	10 percent owner	C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10538
Bessemer Venture Partners Co-investment L.p.	10 percent owner	C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10583

Millennial Media (Millennial Media) Headlines

From GuruFocus

Millennial Media Inc. Closes Follow-On Offering, Insider Sells Reported

By Dianne Tordillo Dianne Tordillo • 10-30-2012

Baron Funds Comments on Millennial Media

By Holly LaFon Holly LaFon • 08-24-2012