Marriott InternationalMAR -1.00%88 ROA % is 9.36% as of Mar. 2026, which is 33% above its 10-year median of 7.05. GuruFocus rates MAR with a GF Score™ of 88/100 and a GF Value™ of $300.10 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 858 Travel & Leisure companies, Marriott International ranks better than 86.6% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Marriott International's annualizedNet Income for the quarter that ended in Mar. 2026 was $2,592 Mil.
Marriott International's average Total Assets over the quarter that ended in Mar. 2026 was $27,699 Mil. Therefore, Marriott International's annualized ROA % for the quarter that ended in Mar. 2026 was 9.36%.
The historical rank and industry rank for Marriott International's ROA % or its related term are showing as below:
MAR'
s ROA % Range Over the Past 10 Years
Min: -1.07 Med: 7.05 Max: 12.21
Current: 9.42
During the past 13 years, Marriott International's highest ROA % was 12.21%. The lowest was -1.07%. And the median was 7.05%.
MAR's ROA % is ranked better than 86.6% of 858
companies
in the Travel & Leisure industry
Industry Median: 2.345
vs MAR: 9.42
Marriott International (NAS:MAR) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Marriott International's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott International ROA % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's ROA % distribution charts can be found below:
* The bar in red indicates where Marriott International's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Marriott International (MAR) has a ROA % of 9.36% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Marriott International and its competitors. This is 33% above median its historical median of 7.05. According to the industry distribution chart, Marriott International ranks #115 out of 858 companies in the Travel & Leisure industry, placing it in the top 13.4%.
Is Marriott International's ROA % too high?
Marriott International's current ROA % of 9.36% is 33% above median its 10-year median of 7.05. The Travel & Leisure industry median ROA % is 2.35. Marriott International's value of 9.36% is 299.1% above this industry median. Based on the distribution chart, Marriott International ranks #115 out of 858 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Marriott International has a GF Score™ of 88/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's ROA % compare to HLT and H?
According to the Travel & Leisure industry distribution chart, Marriott International ranks #115 out of 858 companies for ROA %. This places Marriott International in the top 13% of its industry — outperforming the majority of peers. The industry median ROA % is 2.35. Marriott International's value of 9.36% is 299.1% above this benchmark. While the company's 10-year median is 7.05 vs. the industry median of 2.35, Marriott International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Travel & Leisure company?
The median ROA % among Travel & Leisure companies is 2.35, based on 858 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Marriott International's current ROA % of 9.36% is 299.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Marriott International and its competitors. For the Travel & Leisure industry, the median ROA % is 2.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marriott International's current ROA % is 9.36%, which is 33% above median its own 10-year median of 7.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (MAR) is currently considered Modestly Overvalued. The stock's GF Value™ is $300.10, compared to a current price of $382.98 — trading 27.6% above its estimated fair value. The current ROA % is 9.36%, which is 33% above median its 10-year median of 7.05 and 299.1% above the Travel & Leisure industry median of 2.35. Marriott International's overall GF Score™ is 88/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Marriott International (MAR), the current ROA % is 9.36% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott International (MAR) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott International stock appears to be overvalued.
The current stock price of $382.98 is trading 27.6% above its estimated GF Value™ of $300.10.
GuruFocus considers Marriott International to be Modestly Overvalued.
Key valuation signals for MAR:
ROA %: 9.36% (33% above median its 10-year median of 7.05)
GF Value™: $300.10 vs. price of $382.98 (27.6% above fair value)
Industry Position: 299.1% above the Travel & Leisure median (#115 of 858)
No single metric tells the full story. See the MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
88GF Score
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