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MAR (Marriott International) Average Daily Rate (USD) : 185.42 (As of Dec. 2024)


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What is Marriott International Average Daily Rate (USD)?

Average Daily Rate (USD) is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. Higher ADR is better. However, it does not tell the complete story about a hotel’s revenue.

Marriott International's Average Daily Rate (USD) for the quarter that ended in Dec. 2024 was 185.42 , which higher from pervious quarter (Sep. 2024)'s result by 1.74%.

Marriott International's Average Daily Rate (USD) for the annual that ended in Dec. 2024 was 183.58 , which higher from pervious year (Dec. 2023)'s result by 1.85%.

The historical rank and industry rank for Marriott International's Average Daily Rate (USD) or its related term are showing as below:

MAR's Average Daily Rate (USD) is not ranked *
in the Travel & Leisure industry.
Industry Median:
* Ranked among companies with meaningful Average Daily Rate (USD) only.

Marriott International Average Daily Rate (USD) Historical Data

The historical data trend for Marriott International's Average Daily Rate (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Marriott International Average Daily Rate (USD) Chart

Marriott International Annual Data
Trend Dec20 Dec21 Dec22 Dec23 Dec24
Average Daily Rate (USD)
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Revenue per Available Room (USD)
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Marriott InternationalQuarterly Data
Trend Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24
Average Daily Rate (USD)
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Revenue per Available Room (USD)
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Competitive Comparison of Marriott International's Average Daily Rate (USD)

For the Lodging subindustry, Marriott International's Average Daily Rate (USD), along with its competitors' market caps and Average Daily Rate (USD) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Marriott International  (NAS:MAR) Average Daily Rate (USD) Calculation

Average Daily Rate (USD) is calculated as

Average Daily Rate (USD)=Average Rooms Revenue Earned / Number of Rooms Sold

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Marriott International  (NAS:MAR) Average Daily Rate (USD) Explanation

Average Daily Rate (USD) is a key performance indicator widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day.

Average Daily Rate (USD) is calculated by taking the average revenue earned from rooms and dividing it by the number of rooms sold, excluding complimentary rooms and rooms occupied by staff. A rising ADR suggests that a hotel is increasing the money it's making from renting out rooms. The ADR can be compared against its historical values to get the trends and determine the hotel’s performance.

However, The ADR does not tell the complete story about a hotel’s revenue, as it does not subtract charges such as commissions and rebates. It’s usually combined with Revenue per Available Room (USD) and Average Occupancy Rate % to measure the operating performance of a hotel.


Marriott International Average Daily Rate (USD) Related Terms

Thank you for viewing the detailed overview of Marriott International's Average Daily Rate (USD) provided by GuruFocus.com. Please click on the following links to see related term pages.


Marriott International Business Description

Address
7750 Wisconsin Avenue, Bethesda, MD, USA, 20814
Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
Executives
Susan C Schwab director 2101 VAN MUNCHING HALL, COLLEGE PARK MD 20742
Kathleen K. Oberg officer: CFO 10400 FERNWOOD ROAD, BETHESDA MD 20817
William P Brown officer: Pres. & Managing Dir., Europe 10400 FERNWOOD ROAD, BETHESDA MD 20817
Rena Hozore Reiss officer: EVP & General Counsel 71 SOUTH WACKER DRIVE, 12TH FLOOR, CHICAGO IL 60606
Satyajit Anand officer: President, EMEA 7750 WISCONSIN AVE, BETHESDA MD 20814-3522
Anthony Capuano officer: EVP - Lodging Development 10400 FERNWOOD ROAD, BETHESDA MD 20817
Benjamin T. Breland officer: EVP & Chief HR Officer 10400 FERNWOOD ROAD, BETHESDA MD 20817
Drew Pinto officer: EVP, Chf. Rev & Technology 7750 WISCONSIN AVE, BETHESDA MD 20814-3522
Peggy Fang Roe officer: EVP & Chf. Customer Officer 100 COMMERCE LANE, APT. 1401, BETHESDA MD 20814
Felitia Lee officer: Controller and CAO 10400 FERNWOOD ROAD, BETHESDA MD 20817
Eric Hippeau director STARWOOD HOTELS & RESORTS WORLDWIDE, 44 SOUTH BROADWAY, WHITE PLAINS NY 10601
David S Marriott other: 13D group owning more than 10% 10400 FERNWOOD ROAD, BETHESDA MD 20817
Rajeev Menon officer: President, APEC 7750 WISCONSIN AVE, BETHESDA MD 20814-3522
Deborah Marriott Harrison other: 13D group owning more than 10% 10400 FERNWOOD ROAD, BETHESDA MD 20817
Juliana B. Marriott Marital Trust other: Member of a 10% Group 6106 MACARTHER BOULEVARD, SUITE 110, BETHESDA MD 20816