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Average Daily Rate (USD) is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. Higher ADR is better. However, it does not tell the complete story about a hotel’s revenue.
Marriott International's Average Daily Rate (USD) for the quarter that ended in Dec. 2024 was 185.42 , which higher from pervious quarter (Sep. 2024)'s result by 1.74%.
Marriott International's Average Daily Rate (USD) for the annual that ended in Dec. 2024 was 183.58 , which higher from pervious year (Dec. 2023)'s result by 1.85%.
The historical rank and industry rank for Marriott International's Average Daily Rate (USD) or its related term are showing as below:
The historical data trend for Marriott International's Average Daily Rate (USD) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marriott International Annual Data | |||||||||||
Trend | Dec20 | Dec21 | Dec22 | Dec23 | Dec24 | ||||||
Average Daily Rate (USD) | Get a 7-Day Free Trial |
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Revenue per Available Room (USD) | Get a 7-Day Free Trial |
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Marriott InternationalQuarterly Data | |||||||||||||||||||||||||||||||||||||||||
Trend | Mar20 | Jun20 | Sep20 | Dec20 | Mar21 | Jun21 | Sep21 | Dec21 | Mar22 | Jun22 | Sep22 | Dec22 | Mar23 | Jun23 | Sep23 | Dec23 | Mar24 | Jun24 | Sep24 | Dec24 | |||||||||||||||||||||
Average Daily Rate (USD) | Get a 7-Day Free Trial |
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Revenue per Available Room (USD) | Get a 7-Day Free Trial |
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For the Lodging subindustry, Marriott International's Average Daily Rate (USD), along with its competitors' market caps and Average Daily Rate (USD) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Average Daily Rate (USD) is calculated as
Average Daily Rate (USD) | = | Average Rooms Revenue Earned | / | Number of Rooms Sold |
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marriott International (NAS:MAR) Average Daily Rate (USD) Explanation
Average Daily Rate (USD) is a key performance indicator widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day.
Average Daily Rate (USD) is calculated by taking the average revenue earned from rooms and dividing it by the number of rooms sold, excluding complimentary rooms and rooms occupied by staff. A rising ADR suggests that a hotel is increasing the money it's making from renting out rooms. The ADR can be compared against its historical values to get the trends and determine the hotel’s performance.
However, The ADR does not tell the complete story about a hotel’s revenue, as it does not subtract charges such as commissions and rebates. It’s usually combined with Revenue per Available Room (USD) and Average Occupancy Rate % to measure the operating performance of a hotel.
Thank you for viewing the detailed overview of Marriott International's Average Daily Rate (USD) provided by GuruFocus.com. Please click on the following links to see related term pages.
Susan C Schwab | director | 2101 VAN MUNCHING HALL, COLLEGE PARK MD 20742 |
Kathleen K. Oberg | officer: CFO | 10400 FERNWOOD ROAD, BETHESDA MD 20817 |
William P Brown | officer: Pres. & Managing Dir., Europe | 10400 FERNWOOD ROAD, BETHESDA MD 20817 |
Rena Hozore Reiss | officer: EVP & General Counsel | 71 SOUTH WACKER DRIVE, 12TH FLOOR, CHICAGO IL 60606 |
Satyajit Anand | officer: President, EMEA | 7750 WISCONSIN AVE, BETHESDA MD 20814-3522 |
Anthony Capuano | officer: EVP - Lodging Development | 10400 FERNWOOD ROAD, BETHESDA MD 20817 |
Benjamin T. Breland | officer: EVP & Chief HR Officer | 10400 FERNWOOD ROAD, BETHESDA MD 20817 |
Drew Pinto | officer: EVP, Chf. Rev & Technology | 7750 WISCONSIN AVE, BETHESDA MD 20814-3522 |
Peggy Fang Roe | officer: EVP & Chf. Customer Officer | 100 COMMERCE LANE, APT. 1401, BETHESDA MD 20814 |
Felitia Lee | officer: Controller and CAO | 10400 FERNWOOD ROAD, BETHESDA MD 20817 |
Eric Hippeau | director | STARWOOD HOTELS & RESORTS WORLDWIDE, 44 SOUTH BROADWAY, WHITE PLAINS NY 10601 |
David S Marriott | other: 13D group owning more than 10% | 10400 FERNWOOD ROAD, BETHESDA MD 20817 |
Rajeev Menon | officer: President, APEC | 7750 WISCONSIN AVE, BETHESDA MD 20814-3522 |
Deborah Marriott Harrison | other: 13D group owning more than 10% | 10400 FERNWOOD ROAD, BETHESDA MD 20817 |
Juliana B. Marriott Marital Trust | other: Member of a 10% Group | 6106 MACARTHER BOULEVARD, SUITE 110, BETHESDA MD 20816 |
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