Marriott InternationalMAR -0.87%88 FCF Yield % is 2.79 as of Jun. 24, 2026, which is 25% below its 10-year median of 3.72. GuruFocus rates MAR with a GF Score™ of 88/100 and a GF Value™ of $300.10 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 854 Travel & Leisure companies, Marriott International ranks worse than 53.16% on this metric.
FCF Yield % is calculated as Free Cash Flow divided by Market Capitalization. It is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.
Similar to Earnings Yield %, FCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high free cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.
Marriott International FCF Yield % Related Terms
Marriott International FCF Yield % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Marriott International's FCF Yield %, along with its competitors' market caps and FCF Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott International FCF Yield % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's FCF Yield % distribution charts can be found below:
* The bar in red indicates where Marriott International's FCF Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marriott International (MAR) has a FCF Yield % of 2.79 as of Jun. 24, 2026. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Marriott International and its competitors. This is 25% below median its historical median of 3.72. Over the past decade, Marriott International's FCF Yield % has ranged from 0.27 to 8.09. According to the industry distribution chart, Marriott International ranks #454 out of 854 companies in the Travel & Leisure industry, placing it in the top 53.2%.
Is Marriott International's FCF Yield % too high?
Marriott International's current FCF Yield % of 2.79 is 25% below median its 10-year median of 3.72. Over the past 10 years, this metric has ranged from a low of 0.27 to a high of 8.09. The Travel & Leisure industry median FCF Yield % is 3.43. Marriott International's value of 2.79 is 18.7% below this industry median. Based on the distribution chart, Marriott International ranks #454 out of 854 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Marriott International has a GF Score™ of 88/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's FCF Yield % compare to HLT and H?
According to the Travel & Leisure industry distribution chart, Marriott International ranks #454 out of 854 companies for FCF Yield %. This places Marriott International in the lower half of its industry. The industry median FCF Yield % is 3.43. Marriott International's value of 2.79 is 18.7% below this benchmark. Historically, Marriott International's own FCF Yield % has ranged from 0.27 to 8.09 over the past decade. While the company's 10-year median is 3.72 vs. the industry median of 3.43, Marriott International has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Yield % for a Travel & Leisure company?
The median FCF Yield % among Travel & Leisure companies is 3.43, based on 854 companies in the industry. Companies in the top quartile (top 25%) have a FCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, FCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Marriott International's current FCF Yield % of 2.79 is 18.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Yield % mean?
A high FCF Yield % can signal that a stock is expensive relative to its fundamentals. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Marriott International and its competitors. For the Travel & Leisure industry, the median FCF Yield % is 3.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marriott International's current FCF Yield % is 2.79, which is 25% below median its own 10-year median of 3.72. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (MAR) is currently considered Modestly Overvalued. The stock's GF Value™ is $300.10, compared to a current price of $383.56 — trading 27.8% above its estimated fair value. The current FCF Yield % is 2.79, which is 25% below median its 10-year median of 3.72 and 18.7% below the Travel & Leisure industry median of 3.43. Marriott International's overall GF Score™ is 88/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Yield % calculated?
FCF Yield % is calculated from a company's financial statements. For Marriott International (MAR), the current FCF Yield % is 2.79 as of Jun. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott International (MAR) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott International stock appears to be overvalued.
The current stock price of $383.56 is trading 27.8% above its estimated GF Value™ of $300.10.
GuruFocus considers Marriott International to be Modestly Overvalued.
Key valuation signals for MAR:
FCF Yield %: 2.79 (25% below median its 10-year median of 3.72)
GF Value™: $300.10 vs. price of $383.56 (27.8% above fair value)
Industry Position: 18.7% below the Travel & Leisure median (#454 of 854)
No single metric tells the full story. See the MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
88GF Score
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