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LookSmart (FRA:LOKB) ROA % : -85.20% (As of Jun. 2015)


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What is LookSmart ROA %?

ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. LookSmart's annualized Net Income for the quarter that ended in Jun. 2015 was €-3.54 Mil. LookSmart's average Total Assets over the quarter that ended in Jun. 2015 was €4.16 Mil. Therefore, LookSmart's annualized ROA % for the quarter that ended in Jun. 2015 was -85.20%.

The historical rank and industry rank for LookSmart's ROA % or its related term are showing as below:

FRA:LOKB' s ROA % Range Over the Past 10 Years
Min: -81.91   Med: -18.45   Max: 4.49
Current: -81.91

During the past 13 years, LookSmart's highest ROA % was 4.49%. The lowest was -81.91%. And the median was -18.45%.

FRA:LOKB's ROA % is not ranked
in the Interactive Media industry.
Industry Median: -1.56 vs FRA:LOKB: -81.91

LookSmart ROA % Historical Data

The historical data trend for LookSmart's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

LookSmart ROA % Chart

LookSmart Annual Data
Trend Dec05 Dec06 Dec07 Dec08 Dec09 Dec10 Dec11 Dec12 Dec13 Dec14
ROA %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.76 -7.64 -45.19 -34.18 -84.25

LookSmart Quarterly Data
Sep10 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15
ROA % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -83.97 -74.29 -101.65 -91.43 -85.20

Competitive Comparison of LookSmart's ROA %

For the Internet Content & Information subindustry, LookSmart's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


LookSmart's ROA % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, LookSmart's ROA % distribution charts can be found below:

* The bar in red indicates where LookSmart's ROA % falls into.



LookSmart ROA % Calculation

LookSmart's annualized ROA % for the fiscal year that ended in Dec. 2014 is calculated as:

ROA %=Net Income (A: Dec. 2014 )/( (Total Assets (A: Dec. 2013 )+Total Assets (A: Dec. 2014 ))/ count )
=-5.206/( (8.502+3.857)/ 2 )
=-5.206/6.1795
=-84.25 %

LookSmart's annualized ROA % for the quarter that ended in Jun. 2015 is calculated as:

ROA %=Net Income (Q: Jun. 2015 )/( (Total Assets (Q: Mar. 2015 )+Total Assets (Q: Jun. 2015 ))/ count )
=-3.54/( (4.149+4.161)/ 2 )
=-3.54/4.155
=-85.20 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Jun. 2015) net income data. ROA % is displayed in the 30-year financial page.


LookSmart  (FRA:LOKB) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Jun. 2015 )
=Net Income/Total Assets
=-3.54/4.155
=(Net Income / Revenue)*(Revenue / Total Assets)
=(-3.54 / 3.636)*(3.636 / 4.155)
=Net Margin %*Asset Turnover
=-97.36 %*0.8751
=-85.20 %

Note: The Net Income data used here is four times the quarterly (Jun. 2015) net income data. The Revenue data used here is four times the quarterly (Jun. 2015) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


LookSmart ROA % Related Terms

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LookSmart (FRA:LOKB) Business Description

Traded in Other Exchanges
N/A
Address
LookSmart Ltd was organized in 1996 and is incorporated in the State of Delaware. The Company is a search advertising network solutions Company that provides relevant solutions for search advertising customers. It operates in a large online search advertising ecosystem serving ads that target user queries on partner sites. It operates in the middle of this ecosystem, acquiring search queries from a variety of sources and matching them with the keywords of its search advertising customers. The Companys largest category of customers has been intermediaries, the majority of which purchase clicks to sell into the affiliate networks of the large search engine providers. Another category of customers are direct advertisers and their agencies whose objective is to obtain conversions or sales from the clicks. The last category of customers is self-service advertisers that sign-up online and pays by credit card. It offers search advertising customers targeted, pay-per-click (PPC) search via a monitored search advertising distribution network using the Companys AdCenter platform technology. The Companys search advertising network includes publishers and search advertising customers, including intermediaries and direct advertising customers and their agencies as well as self-service customers in the United States and certain other countries. The Companys application programming interface (API) allows search advertising customers and their advertising agencies to connect any type of marketing or reporting software with minimal effort for easier access, management, and optimization of search advertising campaigns. It also offers publishers licensed private-label search advertiser network solutions based on its AdCenter platform technology (Publisher Solutions). Publisher Solutions consist of hosted auction-based ad serving with an ad backfill capability that allows publishers and portals to manage their advertiser relationships, distribution channels and accounts. The Companys trademarks include LookSmart. It is subject to a number of domestic state and federal laws that affect companies conducting business on the Internet.

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