LookSmart (FRA:LOKB) Cash, Cash Equivalents, Marketable Securities : €0.49 Mil (As of Jun. 2015)

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What is LookSmart Cash, Cash Equivalents, Marketable Securities?

LookSmart's quarterly cash, cash equivalents, marketable securities declined from Dec. 2014 (€0.35 Mil) to Mar. 2015 (€0.27 Mil) but then increased from Mar. 2015 (€0.27 Mil) to Jun. 2015 (€0.49 Mil).

LookSmart's annual cash, cash equivalents, marketable securities declined from Dec. 2012 (€12.08 Mil) to Dec. 2013 (€4.30 Mil) and declined from Dec. 2013 (€4.30 Mil) to Dec. 2014 (€0.35 Mil).

LookSmart Cash, Cash Equivalents, Marketable Securities Historical Data

The historical data trend for LookSmart's Cash, Cash Equivalents, Marketable Securities can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

LookSmart Cash, Cash Equivalents, Marketable Securities Chart

LookSmart Annual Data

Trend

Dec05

Dec06

Dec07

Dec08

Dec09

Dec10

Dec11

Dec12

Dec13

Dec14

Cash, Cash Equivalents, Marketable Securities

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19.18

18.82

12.08

4.30

0.35

LookSmart Quarterly Data
	Sep10	Dec10	Mar11	Jun11	Sep11	Dec11	Mar12	Jun12	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15
Cash, Cash Equivalents, Marketable Securities	Get a 7-Day Free Trial															1.95	1.02	0.35	0.27	0.49

LookSmart Cash, Cash Equivalents, Marketable Securities Calculation

Cash and cash equivalents are the most liquid assets on the balance sheet. Cash equivalents are assets that are readily convertible into cash, such as money market holdings, short-term government bonds or Treasury bills, marketable securities and commercial paper.

Marketable Securities are very liquid securities that can be converted into cash quickly at a reasonable price.

LookSmart (FRA:LOKB) Cash, Cash Equivalents, Marketable Securities Explanation

Marketable securities are very liquid as they tend to have maturities of less than one year. Furthermore, the rate at which these securities can be bought or sold has little effect on their prices.

A high number means either:

1) The company has competitive advantage generating lots of cash

2) Just sold a business or bonds (not necessarily good)

A low stockpile of cash usually means poor to mediocre economics.

There are 3 ways to create large cash reserve.

1) Sell new bonds or equity to public

2) Sell business or asset

3) It has an ongoing business generating more cash than it burns (usually means durable competitive advantage)

When a company is suffering a short term problem, Buffett looks at cash or marketable securities to see whether it has the financial strength to ride it out.

Important: Lots of cash and marketable securities + little debt = good chance that the business will sail on through tough times.

Test to see what is creating cash by looking at past 7 yrs of balance sheets. This will reveal how the cash was created.

LookSmart Cash, Cash Equivalents, Marketable Securities Related Terms

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LookSmart (FRA:LOKB) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » LookSmart Ltd (FRA:LOKB) » Definitions » Cash, Cash Equivalents, Marketable Securities

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Traded in Other Exchanges

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Address

Website

http://www.looksmart.com

LookSmart Ltd was organized in 1996 and is incorporated in the State of Delaware. The Company is a search advertising network solutions Company that provides relevant solutions for search advertising customers. It operates in a large online search advertising ecosystem serving ads that target user queries on partner sites. It operates in the middle of this ecosystem, acquiring search queries from a variety of sources and matching them with the keywords of its search advertising customers. The Companys largest category of customers has been intermediaries, the majority of which purchase clicks to sell into the affiliate networks of the large search engine providers. Another category of customers are direct advertisers and their agencies whose objective is to obtain conversions or sales from the clicks. The last category of customers is self-service advertisers that sign-up online and pays by credit card. It offers search advertising customers targeted, pay-per-click (PPC) search via a monitored search advertising distribution network using the Companys AdCenter platform technology. The Companys search advertising network includes publishers and search advertising customers, including intermediaries and direct advertising customers and their agencies as well as self-service customers in the United States and certain other countries. The Companys application programming interface (API) allows search advertising customers and their advertising agencies to connect any type of marketing or reporting software with minimal effort for easier access, management, and optimization of search advertising campaigns. It also offers publishers licensed private-label search advertiser network solutions based on its AdCenter platform technology (Publisher Solutions). Publisher Solutions consist of hosted auction-based ad serving with an ad backfill capability that allows publishers and portals to manage their advertiser relationships, distribution channels and accounts. The Companys trademarks include LookSmart. It is subject to a number of domestic state and federal laws that affect companies conducting business on the Internet.