Star Plus Legend Holdings (HKSE:06683) Intangible Assets : HK$21.8 Mil (As of Dec. 2023)

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What is Star Plus Legend Holdings Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Star Plus Legend Holdings's intangible assets for the quarter that ended in Dec. 2023 was HK$21.8 Mil.

Star Plus Legend Holdings Intangible Assets Historical Data

The historical data trend for Star Plus Legend Holdings's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Star Plus Legend Holdings Intangible Assets Chart

Star Plus Legend Holdings Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

0.01

0.10

0.77

9.69

21.84

Star Plus Legend Holdings Semi-Annual Data
	Dec19	Dec20	Dec21	Jun22	Dec22	Jun23	Dec23
Intangible Assets	Get a 7-Day Free Trial			0.77	-	9.69	12.02	21.84

Star Plus Legend Holdings Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Star Plus Legend Holdings (HKSE:06683) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Star Plus Legend Holdings Intangible Assets Related Terms

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Star Plus Legend Holdings (HKSE:06683) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Star Plus Legend Holdings Ltd (HKSE:06683) » Definitions » Intangible Assets

Traded in Other Exchanges

N/A

Address

68 Jinjie Road, 2/F, Block 1, Dream Star Garden, Huaqiao Town, Kunshan, CHN

Website

https://www.splegend.com

Star Plus Legend Holdings Ltd is an investment holding company. The company and its subsidiaries are principally engaged in new retail business and IP creation and operation business in the People's Republic of China. In the new retail business, the company primarily develops and sells health management products and skincare products. In the IP creation and operation business, the company creates unique celebrity IPs by providing planning and other project management services to media content, acting as an event planning service provider and investor in large-scale concerts featuring celebrities and other events, together with designing and licensing proprietary celebrity IPs. The majority of revenue is derived from the new retail business.

Executives

Zhang Yuan	2201 Interest of corporation controlled by you
Lai Kwok Fai Franki	2101 Beneficial owner
Chen Chung	2501 Other
Ma Hsin-ting	2501 Other
Yang Chun-jung	2501 Other
Yeh Hui-mei	2501 Other
Harmony Culture Investment Limited	2101 Beneficial owner
Legend Key International Limited	2101 Beneficial owner
Max One Ltd.	2101 Beneficial owner
Loo See Yuen	2201 Interest of corporation controlled by you
Ho Chi Sing	2201 Interest of corporation controlled by you

Star Plus Legend Holdings (HKSE:06683) Headlines

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