Rocky Mountain Chocolate Factory (Rocky Mountain Chocolate Factory) GF Value Rank : 4 (As of May. 25, 2024)

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What is Rocky Mountain Chocolate Factory GF Value Rank?

Rocky Mountain Chocolate Factory has the GF Value Rank of 4.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Rocky Mountain Chocolate Factory's GF Value Rank

For the Confectioners subindustry, Rocky Mountain Chocolate Factory's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Mountain Chocolate Factory's GF Value Rank Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Rocky Mountain Chocolate Factory's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Rocky Mountain Chocolate Factory's GF Value Rank falls into.

Rocky Mountain Chocolate Factory GF Value Rank Related Terms

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Rocky Mountain Chocolate Factory (Rocky Mountain Chocolate Factory) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Rocky Mountain Chocolate Factory Inc (NAS:RMCF) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

RMFA:Germany

Address

265 Turner Drive, Durango, CO, USA, 81303

Website

https://www.rmcf.com

Rocky Mountain Chocolate Factory Inc operates as a manufacturer of chocolate candies and confectionery products. The business activity of the firm functions through Franchising, Manufacturing, Retail Stores, U-Swirl Operations, and Other segments. Its products include varieties of Clusters, Caramels, Creams, Toffees, Mints, and Truffles. Geographically, the company and its subsidiaries have stores in Canada, South Korea, Panama, the Philippines, Qatar, and other countries.

Executives

Robert J Sarlls	director, officer: Chief Executive Officer	1703 N. RANDALL ROAD, ELGIN IL 60123-7820
Global Value Investment Corp.	10 percent owner	1433 N WATER STREET, SUITE 549, MILWAUKEE WI 53202
Geygan Jeffrey Richart Geygan	director	1433 N WATER STREET, SUITE 549, MILWAUKEE WI 53202
Brett P Seabert	director	265 TURNER DRIVE, DURANGO CO 81303
A Allen Arroyo	officer: CFO	C/O ROCKY MOUNTAIN CHOCOLATE FACTORY, 265 TURNER DRIVE, DURANGO CO 81303
Gvp 2021-a, Llc	other: GVIC-Controlled Entity	1433 N WATER STREET, SUITE 400, MILWAUKEE WI 53202
Gvp 2021-a, L.p.	other: GVIC-Controlled Entity	1433 N WATER STREET, SUITE 400, MILWAUKEE WI 53202
Kathleen Geygan	other: Director of GVIC	1433 N WATER STREET, SUITE 549, MILWAUKEE WI 53202
Stacy Wilke	other: Officer of GVIC	1433 N WATER STREET, SUITE 549, MILWAUKEE WI 53202
James Geygan	other: Officer of GVIC	1433 N WATER STREET, SUITE 549, MILWAUKEE WI 53202
Mark O Riegel	director	265 TURNER DRIVE, DURANGO CO 81303
Andrew Berger	other: See Explanation of Responses	84 ELM STREET, WESTFIELD NJ 07090
Richard Degnan	other: See footnote 1	2101 FREDRICK DOUGLAS BLVD, NEW YORK NY 10026
Suchit Majmudar	other: See footnote 1	1200 SOUTH GARFIELD STREET, DENVER CO 80210
Mary Bradley	other: See footnote 1	103 ST ANDREWS PLACE, NEWTOWN PA 18940