Magnite (Magnite) GF Value Rank : 7 (As of May. 23, 2024)

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What is Magnite GF Value Rank?

Magnite has the GF Value Rank of 7.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Magnite's GF Value Rank

For the Advertising Agencies subindustry, Magnite's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Magnite's GF Value Rank Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Magnite's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Magnite's GF Value Rank falls into.

Magnite GF Value Rank Related Terms

Thank you for viewing the detailed overview of Magnite's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Magnite (Magnite) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Magnite Inc (NAS:MGNI) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

MGNI:Mexico 15R:Germany

Address

1250 Broadway, 15th Floor, New York, NY, USA, 10001

Website

https://investor.magnite.com

Magnite is one of the largest supply-side platform providers, or SSP, in online advertising. The firm was previously named The Rubicon Project (an online ad exchange) and became Magnite after merging with Telaria (an SSP focused mainly on streaming video providers) in 2020. The firm also purchased another of the leading SSPs within the CTV market, SpotX, in 2021 for $1.2 billion, cementing its long-term focus on grabbing market share in this area. The firm generates nearly 45% of its revenue from the programmatic sale of CTV ad inventory, 35% from mobile online sites and apps, and the remaining from websites accessed via computer.

Executives

Michael G. Barrett	director, officer: CEO	C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DRIVE, 4TH FLOOR, PLAYA VISTA CA 90094
David Buonasera	officer: Chief Technology Officer	C/O MAGNITE, INC., 1250 BROADWAY, 15TH FLOOR, NEW YORK NY 10001
Robert F Spillane	director	12181 BLUFF CREEK DRIVE, 4TH FLOOR, LOS ANGELES CA 90094
Sean Patrick Buckley	officer: Chief Revenue Officer, CTV	C/O MAGNITE, INC., 6080 CENTER DRIVE, 4TH FLOOR, LOS ANGELES CA 90045
Aaron Saltz	officer: General Counsel & Secy	C/O TELARIA INC., 222 BROADWAY, 16TH FLOOR, NEW YORK NY 10038
Adam Lee Soroca	officer: Head of Global Buyer Team	C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DR., 4TH FLOOR, PLAYA VISTA CA 90094
Katie Seitz Evans	officer: Chief Operating Officer	C/O TREMOR VIDEO, INC., 1501 BROADWAY, SUITE 801, NEW YORK NY 10036
David Day	officer: Chief Accounting Officer	21700 OXNARD STREET, SUITE 1600, WOODLAND HILLS CA 91367
Brian Gephart	officer: Chief Accounting Officer	1655 26TH STREET, SANTA MONICA CA 90404
Lisa L Troe	director	12181 BLUFF CREEK DRIVE, 4TH FLOOR, LOS ANGELES CA 90094
Rachel Lam	director	C/O TREMOR VIDEO, INC., 53 WEST 23RD STREET, NEW YORK NY 10010
David T. Pearson	director	C/O VONAGE HOLDINGS CORP, 23 MAIN STREET, HOLMDEL NJ 07733
Diane Yu	director	C/O MAGNITE, INC., 1250 BROADWAY, 15TH FLOOR, NEW YORK NY 10001
Joseph R Prusz	officer: Global Chief Revenue Officer	C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DRIVE, 4TH FLOOR, PLAYA VISTA CA 90094
Paul Caine	director	C/O TREMOR VIDEO, INC., 53 WEST 23RD STREET, NEW YORK NY 10010