Google (GOOG) GF Value Rank : 7 (As of Apr. 28, 2025)

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What is Alphabet(Google) GF Value Rank?

Alphabet(Google) has the GF Value Rank of 7.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Alphabet(Google)'s GF Value Rank

For the Internet Content & Information subindustry, Alphabet(Google)'s GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Alphabet(Google)'s GF Value Rank Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Alphabet(Google)'s GF Value Rank distribution charts can be found below:

* The bar in red indicates where Alphabet(Google)'s GF Value Rank falls into.

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Alphabet(Google) GF Value Rank Related Terms

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Alphabet(Google) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Alphabet Inc(Google) (NAS:GOOG) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

GOOGL:USA GOGL:Poland GOOG:Peru GOOGL:Peru GOOGL:Mexico GOOG:Mexico GOOG_KZ:Kazakhstan 1GOOG:Italy 1GOOGL:Italy ABEAd:UK ABECd:UK 0HD6:UK 0RIH:UK ABE0:Germany ABE0:Germany ABEC:Germany ABEA:Germany ABEC:Germany ABEA:Germany ABEC:Germany ABEA:Germany ABEC:Germany ABEA:Germany GOOGL:Chile GOOG:Chile GOOG:Canada GOGL35:Brazil GOGL34:Brazil ABEA:Bulgaria ABEC:Bulgaria GOOC:Austria GOOA:Austria GOOGL:Argentina

Address

1600 Amphitheatre Parkway, Mountain View, CA, USA, 94043

Website

https://www.abc.xyz

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV, YouTube Music among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform, or GCP, accounts for roughly 10% of Alphabet's revenue with the firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) making up the rest.

Executives

John L Hennessy	director
Sundar Pichai	director, officer: Chief Executive Officer	GOOGLE INC., 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
Frances Arnold	director	5200 ILLUMINA WAY, SAN DIEGO CA 92122
Ruth Porat	officer: SVP, CFO	C/O GOOGLE INC., 1600 AMPHITHEATRE PRKW, MOUNTAIN VIEW CA 94043
Kavitark Ram Shriram	director	1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
Ann Mather	director
Lawrence Page	director, 10 percent owner, officer: Chief Executive Officer	1600 AMPHITHEATRE PARKWAY, BUILDING 41, MOUNTAIN VIEW CA 94043
Sergey Brin	director, 10 percent owner	555 BRYANT STREET, #367, PALO ALTO CA 94031
L John Doerr	director	C/O KLEINER PERKINS CAUFIELD & BYERS, 2750 SAND HILL ROAD, MENLO PARK CA 94025
Ferguson Roger W. Jr.	director	CORNING INCORPORATED, ONE RIVERFRONT PLAZA, CORNING NY 14831
Alan R Mulally	director	P.O. BOX 995, MERCER ISLAND WA 98040
Robin L Washington	director	333 LAKESIDE DRIVE, FOSTER CITY CA 94404
David C Drummond	officer: SVP, Corporate Development	1600 AMIPHITHEATRE PARKWAY, BUILDING 41, MOUNTAIN VIEW CA 94043
Eric E Schmidt	director	1010 ALMA STREET, MENLO PARK CA 94025
Diane B Greene	director	C/O ALPHABET INC.,, 1600 AMPHITHEATRE PKWY, MOUNTAIN VIEW CA 94043