Harley-Davidson (MEX:HOG) Gross Margin % : 38.03% (As of Sep. 2024)

Harley-Davidson Gross Margin % Chart

Harley-Davidson Annual Data
	Trend	Dec14	Dec15	Dec16	Dec17	Dec18	Dec19	Dec20	Dec21	Dec22	Dec23
Gross Margin %		Get a 7-Day Free Trial					35.84	33.84	35.61	37.08	37.38

Harley-Davidson Quarterly Data
	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24
Gross Margin %	Get a 7-Day Free Trial															36.90	31.66	35.68	37.13	38.03

Competitive Comparison of Harley-Davidson's Gross Margin %

For the Recreational Vehicles subindustry, Harley-Davidson's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Harley-Davidson's Gross Margin % Distribution in the Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's Gross Margin % falls into.

Harley-Davidson Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Harley-Davidson's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Harley-Davidson's Gross Margin for the quarter that ended in Sep. 2024 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Harley-Davidson  (MEX:HOG) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Harley-Davidson had a gross margin of 38.03% for the quarter that ended in Sep. 2024 => Competition eroding margins

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Harley-Davidson Gross Margin % Related Terms

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Harley-Davidson Business Description