GMGZ (Genuine Marketing Group) Goodwill : $0.00 Mil (As of . 20)

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What is Genuine Marketing Group Goodwill?

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Genuine Marketing Group's goodwill for the quarter that ended in . 20 was $0.00 Mil.

Genuine Marketing Group Goodwill Historical Data

The historical data trend for Genuine Marketing Group's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Genuine Marketing Group Goodwill Chart

Genuine Marketing Group Annual Data

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Genuine Marketing Group Quarterly Data

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Genuine Marketing Group Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Genuine Marketing Group (OTCPK:GMGZ) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Genuine Marketing Group's Goodwill-to-Asset Ratio for the fiscal year that ended in . 20 is calculated as

Goodwill-to-Asset (A: . 20 )	=	Goodwill	/	Total Assets
	=		/
	=

Genuine Marketing Group's Goodwill-to-Asset Ratio for the quarter that ended in . 20 is calculated as

Goodwill-to-Asset (Q: . 20 )	=	Goodwill	/	Total Assets
	=		/
	=

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.

Genuine Marketing Group Goodwill Related Terms

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Genuine Marketing Group Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Genuine Marketing Group Inc (OTCPK:GMGZ) » Definitions » Goodwill

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Address

345 James Parkway, Elko New Market, MN, USA, 55054

Website

https://genuinemarketinggroup.com

Genuine Marketing Group Inc is engaged in the development of proprietary business technology and establishing commercial marketing networks for its products. It is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its proprietary authentication system, ZPTAG. Combining the user-friendly engagement of a smartphone app with the smart contracts of the IBM blockchain, ZPTAG puts the power of anti-counterfeit technology in the hands of consumers direct from the shopping Aisle. Due to substantial use of the blockchain, company may also offer digital currency / utility coins as part of consumers loyalty program.