PRG (PROG Holdings) GF Value : $35.87 (As of Apr. 27, 2025)

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What is PROG Holdings GF Value?

As of today (2025-04-27), PROG Holdings's share price is $25.71. PROG Holdings's GF Value is $35.87. Therefore, PROG Holdings's Price-to-GF-Value for today is 0.72. Based on the relationship between the current stock price and the GF Value, GuruFocus believes PROG Holdings is Modestly Undervalued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

PROG Holdings (NYSE:PRG) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (1)
Possible Value Trap, Think Twice	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (2)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (2)	Predictable High Quality Companies which are Significantly Undervalued

(1) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(2) A sufficient margin of safety exists only when the stock is undervalued.

Possible Value Trap, Think Twice companies are those that appear significantly undervalued based on their Price-to-GF-Value ratio, but whose fundamentals show signs of weakness.

Indicators that a company may be a value trap include:

    * Deteriorating Financial Health: A low Altman Z-scores indicates a higher risk of bankruptcy, or a low Piotroski F-Score.
    * Earnings Manipulation: A high Beneish M-score indicates potential earnings manipulation, raising concerns about the reliability of reported financials.
    * Stagnant or Declining Growth: Lack of revenue or earnings growth, or a recent slowdown, may signal limited future prospects.

Investors should conduct thorough due diligence, examining financial statements and growth indicators, to avoid falling into value traps.

PROG Holdings's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	25.71	/	35.87
	=	0.72

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

PROG Holdings GF Value Related Terms

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PROG Holdings Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Business Services » PROG Holdings Inc (NYSE:PRG) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

AZD:Germany

Address

256 West Data Drive, Draper, UT, USA, 84020-2315

Website

https://www.progholdings.com

PROG Holdings Inc is a financial technology holding company that provides transparent and competitive payment options to consumers. The company has two reportable segments: Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial (Vive), an omnichannel provider of second-look revolving credit products. The majority of the revenue of the company is earned through the Progressive Leasing segment.

Executives

Caroline Sio-chin Sheu	director	256 WEST DATA DRIVE, DRAPER UT 84020
Douglas C Curling	director	1000 ALDERMAN DRIVE, ALPHARETTA GA 30005
Brian Garner	officer: Chief Financial Officer	256 WEST DATA DR, DRAPER UT 84020
George M Sewell	officer: Principal Acct Off, VP Fin Rep	256 WEST DATA DR, DRAPER UT 84020
Curtis Linn Doman	director, officer: Chief Innovation Officer-PROG	256 DATA DR, DRAPER UT 84020
Michael Todd King	officer: Chief Legal and Compliance Off	256 WEST DATA DRIVE, DRAPER UT 84020
Steven A Michaels	director, officer: CEO	256 DATA DR, DRAPER UT 84020
Thomas Eugene Vin Iv	officer: General Counsel and Corp Sec	632 NORTH TARA COURT, WHICHITA KS 67206
Ramon Michael Martinez	director	256 WEST DATA DRIVE, DRAPER UT 84020
Ray M Robinson	director	1170 PEACHTREE STREET NE, SUITE 2300, ATLANTA GA 30309
Kathy T Betty	director	309 E. PACES FERRY ROAD, ATLANTA GA 30305
Cynthia N Day	director	75 PIEDMONT AVE, ATLANTA GA 30303
James P. Smith	director	256 WEST DATA DRIVE, DRAPER UT 84020
Marvin A Fentress	officer: General Counsel, Corp Sec	256 WEST DATA DR, DRAPER UT 84020
Blake Wakefield	officer: President, Chief Revenue Off	256 WEST DATA DR, DRAPER UT 84020