DLX (Deluxe) GF Value : $18.66 (As of Apr. 25, 2025)

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What is Deluxe GF Value?

As of today (2025-04-25), Deluxe's share price is $15.36. Deluxe's GF Value is $18.66. Therefore, Deluxe's Price-to-GF-Value for today is 0.82. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Deluxe is Modestly Undervalued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Deluxe (NYSE:DLX) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (1)
Possible Value Trap, Think Twice	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (2)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (2)	Predictable High Quality Companies which are Significantly Undervalued

(1) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(2) A sufficient margin of safety exists only when the stock is undervalued.

Possible Value Trap, Think Twice companies are those that appear significantly undervalued based on their Price-to-GF-Value ratio, but whose fundamentals show signs of weakness.

Indicators that a company may be a value trap include:

    * Deteriorating Financial Health: A low Altman Z-scores indicates a higher risk of bankruptcy, or a low Piotroski F-Score.
    * Earnings Manipulation: A high Beneish M-score indicates potential earnings manipulation, raising concerns about the reliability of reported financials.
    * Stagnant or Declining Growth: Lack of revenue or earnings growth, or a recent slowdown, may signal limited future prospects.

Investors should conduct thorough due diligence, examining financial statements and growth indicators, to avoid falling into value traps.

Deluxe's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	15.36	/	18.66
	=	0.82

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Deluxe GF Value Related Terms

Thank you for viewing the detailed overview of Deluxe's GF Value provided by GuruFocus.com. Please click on the following links to see related term pages.

Deluxe Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Conglomerates » Deluxe Corp (NYSE:DLX) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

DL8:Germany

Address

801 S. Marquette Avenue, Minneapolis, MN, USA, 55402-2807

Website

https://www.deluxe.com

Deluxe Corporation is principally a payments and data company. Its reportable segments are; Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services as well as financial institution profitability reporting and business incorporation services.

Executives

William C Zint	officer: SVP, Chief Financial Offier	801 S MARQUETTE AVE, MINNEAPOLIS MN 55402
Barry C Mccarthy	director, officer: President and CEO	C/O FIRST DATA CORPORATION, FIRST DATA, 225 LIBERTY STREET, NEW YORK NY 10281
Yogaraj Jeyaprakasam	officer: Chief Tech. & Digital Officer	801 S MARQUETTE AVE, MINNEAPOLIS MN 55402
Kristopher D Lazzaretti	officer: President, Data Solutions	801 S MARQUETTE AVE, MINNEAPOLIS MN 55402
Debra A Bradford	officer: President, Merchant Services
Jean L Herrick	officer: SVP, CHRO	801 S MARQUETTE AVE, MINNEAPOLIS MN 55402
Chad P Kurth	officer: Chief Accounting Officer, PAO	801 S MARQUETTE AVE, MINNEAPOLIS MN 55402
Scott C Bomar	officer: SVP, Chief Financial Officer	3680 VICTORIA STREET N, SHOREVIEW MN 55126
Telisa L Yancy	director	3680 VICTORIA STREET N, SHOREVIEW MN 55126
Thomas Riccio	officer: SVP, Division President	3680 VICTORIA STREET N, SHOREVIEW MN 55126
Paul R Garcia	director	214 N TRYON STREET, CHARLOTTE NC 28202
Houwelingen Ronald Van	officer: VP, Controller, PAO	3680 VICTORIA STREET N, SHOREVIEW MN 55126
Christopher Lee Thomas	officer: SVP, CRO	3680 VICTORIA STREET N, SHOREVIEW MN 55126
William C Cobb	director	H&R BLOCK, INC., ONE H&R BLOCK WAY, KANSAS CITY MO 64105
Thomas Reddin	director	11115 RUSHMORE DR, CHARLOTTE NC 28277