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LULU (Lululemon Athletica) E10 : $6.56 (As of Jan. 2025)


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What is Lululemon Athletica E10?

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Lululemon Athletica's adjusted earnings per share data for the three months ended in Jan. 2025 was $6.140. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $6.56 for the trailing ten years ended in Jan. 2025.

During the past 12 months, Lululemon Athletica's average E10 Growth Rate was 25.90% per year. During the past 3 years, the average E10 Growth Rate was 23.60% per year. During the past 5 years, the average E10 Growth Rate was 23.00% per year. During the past 10 years, the average E10 Growth Rate was 21.90% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Lululemon Athletica was 24.20% per year. The lowest was 19.70% per year. And the median was 21.45% per year.

As of today (2025-04-29), Lululemon Athletica's current stock price is $268.52. Lululemon Athletica's E10 for the quarter that ended in Jan. 2025 was $6.56. Lululemon Athletica's Shiller PE Ratio of today is 40.93.

During the past 13 years, the highest Shiller PE Ratio of Lululemon Athletica was 156.63. The lowest was 35.73. And the median was 78.36.


Lululemon Athletica E10 Historical Data

The historical data trend for Lululemon Athletica's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Lululemon Athletica E10 Chart

Lululemon Athletica Annual Data
Trend Jan16 Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.72 3.47 4.11 5.21 6.56

Lululemon Athletica Quarterly Data
Apr20 Jul20 Oct20 Jan21 Apr21 Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.21 5.52 5.85 6.07 6.56

Competitive Comparison of Lululemon Athletica's E10

For the Apparel Retail subindustry, Lululemon Athletica's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Lululemon Athletica's Shiller PE Ratio Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Lululemon Athletica's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Lululemon Athletica's Shiller PE Ratio falls into.


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Lululemon Athletica E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Lululemon Athletica's adjusted earnings per share data for the three months ended in Jan. 2025 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jan. 2025 (Change)*Current CPI (Jan. 2025)
=6.14/127.4427*127.4427
=6.140

Current CPI (Jan. 2025) = 127.4427.

Lululemon Athletica Quarterly Data

per share eps CPI Adj_EPS
201504 0.340 99.710 0.435
201507 0.340 100.579 0.431
201510 0.380 100.500 0.482
201601 0.850 100.184 1.081
201604 0.330 101.370 0.415
201607 0.390 101.844 0.488
201610 0.500 102.002 0.625
201701 0.990 102.318 1.233
201704 0.230 103.029 0.285
201707 0.360 103.029 0.445
201710 0.430 103.424 0.530
201801 0.880 104.056 1.078
201804 0.550 105.320 0.666
201807 0.710 106.110 0.853
201810 0.710 105.952 0.854
201901 1.650 105.557 1.992
201904 0.740 107.453 0.878
201907 0.960 108.243 1.130
201910 0.960 107.927 1.134
202001 2.280 108.085 2.688
202004 0.220 107.216 0.262
202007 0.660 108.401 0.776
202010 1.100 108.638 1.290
202101 2.520 109.192 2.941
202104 1.110 110.851 1.276
202107 1.590 112.431 1.802
202110 1.440 113.695 1.614
202201 3.360 114.801 3.730
202204 1.480 118.357 1.594
202207 2.260 120.964 2.381
202210 2.000 121.517 2.098
202301 0.940 121.596 0.985
202304 2.280 123.571 2.351
202307 2.680 124.914 2.734
202310 1.960 125.310 1.993
202401 5.280 125.072 5.380
202404 2.540 126.890 2.551
202407 3.150 128.075 3.134
202410 2.870 127.838 2.861
202501 6.140 127.443 6.140

Add all the adjusted EPS together and divide 10 will get our e10.


Lululemon Athletica  (NAS:LULU) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Lululemon Athletica's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=268.52/6.56
=40.93

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Lululemon Athletica was 156.63. The lowest was 35.73. And the median was 78.36.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Lululemon Athletica E10 Related Terms

Thank you for viewing the detailed overview of Lululemon Athletica's E10 provided by GuruFocus.com. Please click on the following links to see related term pages.


Lululemon Athletica Business Description

Address
1818 Cornwall Avenue, Vancouver, BC, CAN, V6J 1C7
Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. The company offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. Lululemon also sells fitness accessories, such as bags, yoga mats, and equipment. It sells its products through digital channels, a small number of wholesale partners, more than 760 company-owned stores in about two dozen countries in North America, Asia, and Western Europe, and about 40 franchised locations in the Middle East. The company was founded in 1998 and is based in Vancouver, Canada.
Executives
Nicole Neuburger officer: Chief Brand Officer C/O LULULEMON ATHLETICA INC., 1818 CORNWALL AVENUE, VANCOUVER A1 V6J 1C7
Celeste Burgoyne officer: Pres Americas&Global Guest C/O LULULEMON ATHLETICA INC., 1818 CORNWALL AVE, VANCOUVER A1 V6J 1C7
Calvin Mcdonald director, officer: Chief Executive Officer C/O LULULEMON ATHLETICA INC., 1818 CORNWALL AVENUE, VANCOUVER A1 V6J 1C7
Morfitt Martha A M director P.O. BOX 1441, MINNEAPOLIS MN 55440-1441
Meghan Frank officer: Chief Financial Officer C/O LULULEMON ATHLETICA INC., 1818 CORNWALL AVENUE, VANCOUVER A1 V6J 1C7
Shane Grant director C/O LULULEMON ATHLETICA INC., 1818 CORNWALL AVENUE, VANCOUVER A1 V6J 1C7
Michelle Sun Choe officer: Chief Product Officer C/O LULULEMON ATHLETICA INC., 1818 CORNWALL AVE, VANCOUVER A1 V6J 1C7
David M Mussafer director C/O ADVENT INTERNATIONAL CORP, 75 STATE ST 29TH FLOOR, BOSTON MA 02104
Isabel Mahe director ONE APPLE PARK WAY, MS169:2CL, CUPERTINO CA 95014
Kathryn Henry director C/O LULULEMON ATHLETICA, INC., 1818 CORNWALL AVENUE, VANCOUVER A1 V6J 1C7
Kourtney Gibson director C/O MARKETAXESS HOLDINGS INC., 55 HUDSON YARDS, 15TH FLOOR, NEW YORK NY 10001
Alison Loehnis director C/O LULULEMON ATHLETICA INC., 1818 CORNWALL AVENUE, VANCOUVER A1 V6J1C7
Andre Maestrini officer: EVP, International C/O LULULEMON ATHLETICA INC., 1818 CORNWALL AVENUE, VANCOUVER A1 V6J 1C7
Stephanie Ferris director C/O VANTIV, INC., 8500 GOVERNORS HILL DRIVE, CINCINNATI OH 45249
Martin Michael Casey director