Luzhou Laojiao Co (SZSE:000568) Selling and Marketing Expense : ¥4,004 Mil (TTM As of Mar. 2024)

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What is Luzhou Laojiao Co Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Luzhou Laojiao Co's Selling and Marketing Expense for the three months ended in Mar. 2024 was ¥721 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 was ¥4,004 Mil.

Luzhou Laojiao Co Selling and Marketing Expense Historical Data

The historical data trend for Luzhou Laojiao Co's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Luzhou Laojiao Co Selling and Marketing Expense Chart

Luzhou Laojiao Co Annual Data

Trend

Dec14

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Dec23

Selling and Marketing Expense

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4,186.10

3,090.66

3,599.21

3,448.77

3,974.43

Luzhou Laojiao Co Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Selling and Marketing Expense	Get a 7-Day Free Trial															691.06	772.14	943.13	1,568.10	720.93

Luzhou Laojiao Co Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was ¥4,004 Mil.

Luzhou Laojiao Co Selling and Marketing Expense Related Terms

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Luzhou Laojiao Co (SZSE:000568) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Alcoholic » Luzhou Laojiao Co Ltd (SZSE:000568) » Definitions » Selling and Marketing Expense

Traded in Other Exchanges

N/A

Address

Nanguang road, Luzhou Laojiao Marketing Network Command Center, Longmatan District, Sichuan Province, Luzhou, CHN, 646000

Website

https://www.lzlj.com

Luzhou Laojiao, or Laojiao, is one of China's leading premium baijiu producers. Its primary product, National Cellar 1573, is widely known as one of the best rich-flavored baijiu in the market, which together with Feitian Moutai and flagship Wuliangye are the top three premium products that dominate more than 90% of the high-end baijiu market. The high-quality products, extensive history, and brand strength have led to strong pricing power, allowing the company to enjoy high retail prices and profit margins. The State-Owned Assets Supervision and Administration Commission of Luzhou City controls 46% of Luzhou Laojiao.

Luzhou Laojiao Co (SZSE:000568) Headlines

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