Brown-Forman (STU:BF5B) Selling and Marketing Expense : $548 Mil (TTM As of Jan. 2024)

View and export this data going back to 1972. Start your Free Trial

What is Brown-Forman Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Brown-Forman's Selling and Marketing Expense for the three months ended in Jan. 2024 was $143 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jan. 2024 was $548 Mil.

Brown-Forman Selling and Marketing Expense Historical Data

The historical data trend for Brown-Forman's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Brown-Forman Selling and Marketing Expense Chart

Brown-Forman Annual Data

Trend

Apr14

Apr15

Apr16

Apr17

Apr18

Apr19

Apr20

Apr21

Apr22

Apr23

Selling and Marketing Expense

Get a 7-Day Free Trial

396.00

383.00

399.00

438.00

506.00

Brown-Forman Quarterly Data
	Apr19	Jul19	Oct19	Jan20	Apr20	Jul20	Oct20	Jan21	Apr21	Jul21	Oct21	Jan22	Apr22	Jul22	Oct22	Jan23	Apr23	Jul23	Oct23	Jan24
Selling and Marketing Expense	Get a 7-Day Free Trial															141.00	134.00	131.00	140.00	143.00

Brown-Forman Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jan. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $548 Mil.

Brown-Forman Selling and Marketing Expense Related Terms

Thank you for viewing the detailed overview of Brown-Forman's Selling and Marketing Expense provided by GuruFocus.com. Please click on the following links to see related term pages.

Brown-Forman (STU:BF5B) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Alcoholic » Brown-Forman Corp (STU:BF5B) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

BF.B:USA BF.A:USA BF5A:Germany BF5B:Germany

Address

850 Dixie Highway, Louisville, KY, USA, 40210

Website

https://www.brown-forman.com

Brown-Forman is a U.S.-based manufacturer of premium distilled spirits that generates close to 70% of revenues in the whiskey category, under well-known Tennessee whiskey brand Jack Daniel's and bourbon brands Woodford Reserve and Old Forester. It also manufactures and distributes tequila, vodka, rum, gin, and premium wines. The company generates 47% of sales from its home market, while the bulk of international revenues come from Europe, Australia, and Latin America. The Brown family controls over 50% of the economic interests and a 67% voting power of the company.

Brown-Forman (STU:BF5B) Headlines

No Headlines