AEON Stores (Hong Kong) Co (HKSE:00984) Selling and Marketing Expense : HK$296 Mil (TTM As of Dec. 2023)

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What is AEON Stores (Hong Kong) Co Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. AEON Stores (Hong Kong) Co's Selling and Marketing Expense for the six months ended in Dec. 2023 was HK$145 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was HK$296 Mil.

AEON Stores (Hong Kong) Co Selling and Marketing Expense Historical Data

The historical data trend for AEON Stores (Hong Kong) Co's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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AEON Stores (Hong Kong) Co Selling and Marketing Expense Chart

AEON Stores (Hong Kong) Co Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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273.95

296.38

296.47

329.07

295.98

AEON Stores (Hong Kong) Co Semi-Annual Data
	Jun14	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Selling and Marketing Expense	Get a 7-Day Free Trial															149.25	165.69	163.38	151.41	144.57

AEON Stores (Hong Kong) Co Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$296 Mil.

AEON Stores (Hong Kong) Co Selling and Marketing Expense Related Terms

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AEON Stores (Hong Kong) Co (HKSE:00984) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » AEON Stores (Hong Kong) Co Ltd (HKSE:00984) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

AVK1:Germany

Address

388 Castle Peak Road, Units 07-11, 26th Floor, CDW Building, New Territories, Tsuen Wan, Hong Kong, HKG

Website

https://www.aeonstores.com.hk

AEON Stores (Hong Kong) Co Ltd and its subsidiaries are engaged in the operation of retail stores. It offers household products, clothing and food products, among others. The company also provides facilities such as a lounge, free home delivery, free parking, gift wrapping, self-express, free ice pack, gift certificate selling, chilled lockers, trolley-lending, and customer voice services. Some of its brands are TOPVALU, HOME COORDY, iC innercasual and Kids Republic. It has two reportable segments that are Hongkong and the PRC.

AEON Stores (Hong Kong) Co (HKSE:00984) Headlines

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