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Xero (ASX:XRO) Selling and Marketing Expense : A$220 Mil (TTM As of Mar. 2024)


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What is Xero Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Xero's Selling and Marketing Expense for the six months ended in Mar. 2024 was A$-38 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 was A$220 Mil.

Xero Selling and Marketing Expense Historical Data

The historical data trend for Xero's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Xero Selling and Marketing Expense Chart

Xero Annual Data
Trend Mar15 Mar16 Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 110.39 85.00 134.44 156.33 219.89

Xero Semi-Annual Data
Sep14 Mar15 Sep15 Mar16 Sep16 Mar17 Sep17 Mar18 Sep18 Mar19 Sep19 Mar20 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -45.82 210.31 -53.98 257.57 -37.68

Xero Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 adds up the semi-annually data reported by the company within the most recent 12 months, which was A$220 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Xero Selling and Marketing Expense Related Terms

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Xero (ASX:XRO) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Technology » Software » Xero Ltd (ASX:XRO) » Definitions » Selling and Marketing Expense
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Traded in Other Exchanges
XROLF:USA 0XE:Germany
Address
19-23 Taranaki Street, Te Aro, Wellington, NTL, NZL, 6011
Website
https://www.xero.com
Xero is a technology company originating from New Zealand, providing cloud-based accounting software, primarily for small and midsize enterprises, or SMEs, and accounting practices. As a first mover in the space for cloud-based accounting software, Xero has grown quickly to achieve dominant market share in New Zealand and Australia, displacing legacy providers. Xero has also expanded beyond its home region toward other English-speaking countries, primarily the United Kingdom.

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