DNA Brands (DNA Brands) ROCE % : 0.00% (As of Dec. 2016)

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What is DNA Brands ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. DNA Brands's annualized ROCE % for the quarter that ended in Dec. 2016 was 0.00%.

DNA Brands ROCE % Historical Data

The historical data trend for DNA Brands's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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DNA Brands ROCE % Chart

DNA Brands Annual Data

Trend

Oct07

Oct08

Oct09

Dec10

Dec11

Dec12

Dec13

Dec15

Dec16

ROCE %

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DNA Brands Semi-Annual Data
	Oct07	Oct08	Oct09	Dec10	Dec11	Dec12	Dec13	Dec15	Dec16
ROCE %	Get a 7-Day Free Trial				-	-	-	-	-

DNA Brands ROCE % Calculation

DNA Brands's annualized ROCE % for the fiscal year that ended in Dec. 2016 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2016 )		(A: Dec. 2015 )		(A: Dec. 2016 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2016 )		(A: Dec. 2015 )		(A: Dec. 2016 )
	=	-0.247	/	( ( (0.002 - 1.647)	+	(0 - 0) )	/ 1 )
	=	-0.247	/	( (-1.645	+	0)	/ 1 )
	=	-0.247	/	-1.645
	=	15.02 %

DNA Brands's ROCE % of for the quarter that ended in Dec. 2016 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Dec. 2016 )		(Q: Dec. 2015 )		(Q: Dec. 2016 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Dec. 2016 )		(Q: Dec. 2015 )		(Q: Dec. 2016 )
	=	-0.247	/	( ( (0.002 - 1.647)	+	(0 - 0) )	/ 1 )
	=	-0.247	/	( ( -1.645	+	0 )	/ 1 )
	=	-0.247	/	-1.645
	=	0 %

(1) Note: The EBIT data used here is one times the annual (Dec. 2016) EBIT data.

DNA Brands (OTCPK:DNAX) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

DNA Brands ROCE % Related Terms

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DNA Brands (DNA Brands) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » DNA Brands Inc (OTCPK:DNAX) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

N/A

Address

255 Eversedge Ct, Alpharetta, GA, USA, 30009

Website

https://www.dnabrandsinc.com

DNA Brands Inc is engaged in the production, marketing, and sale of five carbonated blends of DNA Energy Drink, Citrus, Sugar-Free Citrus, Original, Cryo-Berry, and Molecular Melon; as well as three milk-based energy coffees fortified with Omega 3. These flavors are Mocha, Vanilla Latte, and Caramel Macchiato. The company markets its products to retailers, restaurants, bars, and clubs.

Executives

Melvin Leiner	director, officer: Chief Financial Officer	C/O GROM SOCIAL ENTERPRISES, INC., 2060 NW BOCA RATON BLVD, SUITE 6, BOCA RATON FL 33431
Darren Marks	director, officer: Chief Executive Officer	C/O GROM SOCIAL ENTERPRISES, INC., 2060 NW BOCA RATON BLVD, SUITE #6, BOCA RATON FL 33431