Inuvo (INUV) Risk Assessment

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What is Inuvo Risk Assessment?

Risk Assessment represents the investment risk of a stock derived from our exclusive method. It suggests how risky the investment opportunity is based on the valuation and the fundamental performance of the stock. It is derived from following key aspects:

1. GuruFocus internally developed valuations of the stock, such as GF valuation.
2. Quality Rank, a business quality indicator developed by GuruFocus.
3. Fundamental performance: Piotroski F-Score, Altman Z-Score, Beneish M-Score, etc.
4. Growth opportunities: 5-year revenue growth rate, 5-Year EPS without NRI Growth Rate, etc.

Value investors are always willing to find undervalued stocks. However, not all the undervalued stocks are good deals, we should also be careful of how risky the investment opportunity is. We believe that if the company's financial strength and profitability are strong, and the stock price is within a reasonable range of the GF valuation, or stock has a high return with its price being undervalued, then it might be a good investment opportunity with low risk.

Based on those aspects listed above, GuruFocus believes the risk assessment of Inuvo is: High Risk: High uncertainty.

Competitive Comparison of Inuvo's Risk Assessment

For the Software - Application subindustry, Inuvo's Risk Assessment, along with its competitors' market caps and Risk Assessment data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Inuvo's Risk Assessment Distribution in the Software Industry

For the Software industry and Technology sector, Inuvo's Risk Assessment distribution charts can be found below:

* The bar in red indicates where Inuvo's Risk Assessment falls into.

Inuvo (AMEX:INUV) Risk Assessment Explanation

Based on the four aspects listed above, GuruFocus provides the following 7 evaluations:

All-in-One Screener Examples (1)
Low Risk: Strong fundamentals, worth long-term holding
Moderate Risk: Sensitive, better choose undervalued stock
High Risk: High uncertainty with risk-return tradeoff
High Risk: Good fundamentals, beware of shrinking business
High Risk: Sensitive to economic or industry trends
High Risk: High uncertainty
No Data: Cannot be evaluated

(1) These are some simple examples. You can access our Risk Assessment filter under All-in-One Screener’s Fundamental tab and set your own criteria.

Inuvo Risk Assessment Related Terms

Thank you for viewing the detailed overview of Inuvo's Risk Assessment provided by GuruFocus.com. Please click on the following links to see related term pages.

Inuvo (INUV) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Inuvo Inc (AMEX:INUV) » Definitions » Risk Assessment

Comparable Companies

Traded in Other Exchanges

CD5N:Germany

Address

500 President Clinton Avenue, Suite 300, Little Rock, AR, USA, 72201

Website

https://www.inuvo.com

Inuvo Inc develops and sells information technology solutions for marketing. It develops technology to deliver content and targeted advertisements over the internet. Its products and services include ValidClick and IntentKey. The company's platforms identify and message online audiences for any product or service across devices, channels, and formats, including video, mobile, connected TV, display, social, and native. It has clients from various industries that include retail, automotive, insurance, health care, technology, telecommunications, and finance. Its ValidClick platform provides marketing services to Yahoo, Google, and Microsoft. Geographically all its operations function through the United States.

Executives

Barry Lowenthal	officer: President	500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Kenneth Ewell Lee	director	500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Jonathan Bond	director	C/O SITO MOBILE, LTD., 100 TOWN SQUARE PLACE, SUITE 204, JERSEY CITY NJ 07310
Charles D Morgan	director, 10 percent owner	3530 GILLESPIE STREET, DALLAS TX 75219
John B Pisaris	officer: General Counsel	C/O MIVA, INC., 5220 SUMMERLIN COMMONS BLVD., SUITE 500, FORT MYERS FL 33907
Barrett Don Walker Iii	officer: Chief Operating Officer	143 VARICK STREET, NEW YORK NY 10013
Richard K Howe	director, officer: Chief Executive Officer	1 INFORMATION WAY, LITTLE ROCK AR 72202
Gordon J Cameron	director	8415 WEMBLEY CT., CHAGRIN FALLS OH 44023
G Kent Burnett	director	1600 CANTRELL ROAD, LITTLE ROCK AR 72201
Patrick Terrell	10 percent owner
Tocqueville Asset Management L.p.	other: Director-by-Deputization	40 WEST 57TH STREET, 19TH FLOOR, NEW YORK NY 10019
Andrea Haldeman	officer: Chief Revenue Officer	500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Netseer Inc	10 percent owner	5104 Old Ironsides Drive, Suite 108, Santa Clara CA 95054
Wallace D Ruiz	officer: CFO
Charles L Pope	director	4902 EISENHOWER BOULEVARD, TAMPA FL 33634