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Purple Innovation (Purple Innovation) Profitability Rank : 2 (As of Mar. 2024)


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What is Purple Innovation Profitability Rank?

Purple Innovation has the Profitability Rank of 2. It has had trouble to make a profit.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

Purple Innovation's Operating Margin % for the quarter that ended in Mar. 2024 was -19.27%. As of today, Purple Innovation's Piotroski F-Score is 2.


Competitive Comparison of Purple Innovation's Profitability Rank

For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Purple Innovation's Profitability Rank Distribution in the Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's Profitability Rank distribution charts can be found below:

* The bar in red indicates where Purple Innovation's Profitability Rank falls into.



Purple Innovation Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Purple Innovation has the Profitability Rank of 2. It has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Purple Innovation's Operating Margin % for the quarter that ended in Mar. 2024 is calculated as:

Operating Margin %=Operating Income (Q: Mar. 2024 ) / Revenue (Q: Mar. 2024 )
=-23.136 / 120.033
=-19.27 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

Warning Sign:

Piotroski F-Score of 2 is low, which usually implies poor business operation.

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

Purple Innovation has an F-score of 2. It is a bad or low score, which usually implies poor business operation.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

4. Consistency of the profitability

5. Predictability Rank


Purple Innovation Profitability Rank Related Terms

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Purple Innovation (Purple Innovation) Business Description

Traded in Other Exchanges
N/A
Address
4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84043
Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms, and other products. It sells its products through online channels, traditional wholesale partners and third-party online retailers.
Executives
Jack Roddy officer: Chief People Officer C/O SEAWORLD ENTERTAINMENT, INC., 9205 SOUTH PARK CENTER LOOP, SUITE 400, ORLANDO FL 32819
Tricia Mcdermott officer: Chief Legal Officer C/O PURPLE INNOVATION, INC., 4100 NORTH CHAPEL RIDGE RD., SUITE 200, LEHI UT 84043
Todd E. Vogensen officer: Chief Financial Officer 11215 METRO PARKWAY, FORT MYERS FL 33966
Gary T Dicamillo director 888 WASHINGTON STREET, DEDHAM MA 02027
Douglas Scott Peterson director 4100 N. CHAPEL RIDGE ROAD, SUITE 200, LEHI UT 84043
Casey Kale Mcgarvey officer: Chief Legal Officer and Sec. 123 EAST 200 NORTH, ALPINE UT 84004
Jeffery Scott Kerby officer: Chief of Owned Retail 4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Seth Lane Darling director 4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
R Carter Pate director 5739 WORTHAM LANE, DALLAS TX 75252
Robert Demartini director, officer: Acting CEO 102 WHITE PINE CANYON ROAD, PARK CITY UT 84060
Erika Serow director 4100 N. CHAPEL RIDGE ROAD, SUITE 200, LEHI UT 84043
Eric Scott Haynor officer: Chief Operating Officer 4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Coliseum Capital Management, Llc director, 10 percent owner 105 ROWAYTON AVENUE, ROWAYTON CT 06853
Keira Krausz officer: Chief Marketing Officer 4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Jeffrey Layne Hutchings officer: Chief Innovation Officer 4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043