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GoPro (GPRO) Profitability Rank : 3 (As of Dec. 2023)


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What is GoPro Profitability Rank?

GoPro has the Profitability Rank of 3. It has had trouble to make a profit.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

GoPro's Operating Margin % for the quarter that ended in Dec. 2023 was -2.85%. As of today, GoPro's Piotroski F-Score is 4.


Competitive Comparison of GoPro's Profitability Rank

For the Consumer Electronics subindustry, GoPro's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


GoPro's Profitability Rank Distribution in the Hardware Industry

For the Hardware industry and Technology sector, GoPro's Profitability Rank distribution charts can be found below:

* The bar in red indicates where GoPro's Profitability Rank falls into.



GoPro Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

GoPro has the Profitability Rank of 3. It has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

GoPro's Operating Margin % for the quarter that ended in Dec. 2023 is calculated as:

Operating Margin %=Operating Income (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=-8.414 / 295.42
=-2.85 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

GoPro has an F-score of 4 indicating the company's financial situation is typical for a stable company.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

4. Consistency of the profitability

5. Predictability Rank


GoPro Profitability Rank Related Terms

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GoPro (GPRO) Business Description

Address
3025 Clearview Way, San Mateo, CA, USA, 94402
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Executives
Eve T. Saltman officer: VP, Corp/Bus Dev, GC, Sec 3000 CLEARVIEW WAY, SAN MATEO CA 94402
Brian Mcgee officer: Vice President of Finance 3000 CLEARVIEW WAY, SAN MATEO CA 94402
Charles Lafrades officer: Chief Accounting Officer C/O GOPRO, INC., 455 ECCLES AVENUE, SOUTH SAN FRANCISCO CA 94080
Dean Jahnke officer: Vice President, Global Sales 3000 CLEARVIEW WAY, SAN MATEO CA 94402
Lauren Zalaznick director 425 LEXINGTON AVENUE, (ATTN: ANDREA ANDREZO), NEW YORK NY 10017
Kevin Hinge officer: SVP, Chief Supply Chain Off. 3030 BINNACLE DR. #306, NAPLES FL 34103
Tyrone Ahmad-taylor director 3000 CLEARVIEW WAY, SAN MATEO CA 94402
Frederic Welts director GOLDEN STATE WARRIORS, 1011 BROADWAY, OAKLAND CA 94607
S Aimee Lapic officer: SVP, Chief Digital Officer 2101 WEBSTER ST #1650, OAKLAND CA 94612
Nicholas Woodman director, 10 percent owner, officer: CEO, Chairman of the Board 3025 CLEARVIEW WAY, SAN MATEO CA 94402
Susan M Lyne director 11 WEST 42ND STREET, NEW YORK NY 10036
Shaz Kahng director 24 EAST AVENUE #139, NEW CANAAN CT 06840
Peter C Gotcher director
Kenneth A Goldman director C/O YAHOO! INC., 701 FIRST AVENUE, SUNNYVALE CA 94089
James Lanzone director 3000 CLEARVIEW WAY, SAN MATEO CA 94402