Rocky Brands (Rocky Brands) GF Value Rank : 3 (As of May. 05, 2024)

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What is Rocky Brands GF Value Rank?

Rocky Brands has the GF Value Rank of 3.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Rocky Brands's GF Value Rank

For the Footwear & Accessories subindustry, Rocky Brands's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Brands's GF Value Rank Distribution in the Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Rocky Brands's GF Value Rank falls into.

Rocky Brands GF Value Rank Related Terms

Thank you for viewing the detailed overview of Rocky Brands's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Rocky Brands (Rocky Brands) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Manufacturing - Apparel & Accessories » Rocky Brands Inc (NAS:RCKY) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

RCK:Germany

Address

39 East Canal Street, Nelsonville, OH, USA, 45764

Website

https://www.rockybrands.com

Rocky Brands Inc acts as a designer, manufacturer, and marketer of premium-quality footwear and apparel. The company's family of brands includes Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and the licensed brand Michelin footwear. The company operates its business through three business segments: Wholesale, Retail and Contract. It generates majority of the revenue from Wholesale segment.

Executives

Mike Brooks	director, officer: Chairman, President and CEO	39 E CANAL ST, NELSONVILLE OH 45764
Curtis A Loveland	director, officer: Secretary	PORTER WRIGHT MORRIS & ARTHUR, 41 SOUTH HIGH STREET, COLUMBUS OH 43215
Moore Robert Burton Jr.	director	39 E. CANAL ST., NELSONVILLE OH 45764
Haning G Courtney	director	110 N. MAIN ST., NEW LEXINGTON OH 43764
Michael L Finn	director	2555 INTERNATIONAL STREET, COLUMBUS OH 43221
Dwight Eric Smith	director	518 EAST BROAD STREET, COLUMBUS OH 43215
Sarah E O'connor	officer: SVP, CFO and Treasurer	39 EAST CANAL STREET, NELSONVILLE OH 45764
Jason Brooks	officer: President-US Wholesale Sales	39 E. CANAL ST., NELSONVILLE OH 45764
Thomas D. Robertson	officer: Chief Financial Officer	39 E. CANAL ST., NELSONVILLE OH 45764
James L Stewart	director	39 EAST CANAL ST, NELSONVILLE OH 45764
Robyn R. Hahn	director	39 E. CANAL ST., NELSONVILLE OH 45764
William L Jordan	director	810 DSW DRIVE, COLUMBUS OH 43219
Byron Wortham	officer: Pres CoreBrndSalesMktg&ProdDev	39 E. CANAL ST., NELSONVILLE OH 45764
Tracie A. Winbigler	director	39 E. CANAL ST., NELSONVILLE OH 45764
Richard Simms	officer: President-Retail Sales	39 E. CANAL ST., NELSONVILLE OH 45764