Criteo (Criteo) GF Value Rank : 3 (As of May. 19, 2024)

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What is Criteo GF Value Rank?

Criteo has the GF Value Rank of 3.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Criteo's GF Value Rank

For the Advertising Agencies subindustry, Criteo's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Criteo's GF Value Rank Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Criteo's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Criteo's GF Value Rank falls into.

Criteo GF Value Rank Related Terms

Thank you for viewing the detailed overview of Criteo's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Criteo (Criteo) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Criteo SA (NAS:CRTO) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

CI5A:Germany

Address

32 Rue Blanche, Paris, FRA, 75009

Website

https://www.criteo.com

Headquartered in Paris, Criteo is one of the leading ad-tech companies in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.

Executives

Megan Clarken	officer: Chief Executive Officer	C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Ryan Damon	other: EVP, Gen. Counsel & Secretary	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Sarah Js Glickman	officer: Chief Financial Officer	60 BINNEY STREET, C/O BLUEBIRD BIO, INC., CAMBRIDGE MA 02142
Van Der Kooi Frederik	director	C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Marie Lalleman	director	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Nathalie Balla	director	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Rachel Picard	director	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
James Warner	director	135 WEST 18TH STREET, 5TH FLOOR, NEW YORK NY 10011
Edmond Mesrobian	director	10 S ALMADEN BLVD, 16TH FLOOR, SAN JOSE CA 95113
Jean-baptiste Rudelle	director, officer: Executive Chairman	C/O CRITEO S.A., 32 RUE BLANCHE, PARIS I0 75009
David J Anderson	officer: Interim CFO	C/O HONEYWELL INTERNATIONAL INC, 101 COLUMBIA ROAD, MORRISTOWN NJ 09762
Dan Teodosiu	officer: Chief Technology Officer	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Mary Spilman	officer: Chief Revenue Officer	C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Eric Eichmann	director, officer: Chief Executive Officer	C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 11TH FLOOR, NEW YORK NY 10016
Pesquidoux Hubert De	director	TEKELEC, 5200 PARAMOUNT PARKWAY, MORRISVILLE NC 27560