Interactive Strength (Interactive Strength) Intangible Assets : $24.61 Mil (As of Mar. 2024)

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What is Interactive Strength Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Interactive Strength's intangible assets for the quarter that ended in Mar. 2024 was $24.61 Mil.

Interactive Strength Intangible Assets Historical Data

The historical data trend for Interactive Strength's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Interactive Strength Intangible Assets Chart

Interactive Strength Annual Data

Trend

Dec20

Dec21

Dec22

Dec23

Intangible Assets

3.02

11.01

6.44

5.15

Interactive Strength Quarterly Data
	Dec20	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Intangible Assets	Get a 7-Day Free Trial							10.34	6.23	5.68	5.15	24.61

Interactive Strength Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Interactive Strength (NAS:TRNR) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Interactive Strength Intangible Assets Related Terms

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Interactive Strength (Interactive Strength) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Personal Services » Interactive Strength Inc (NAS:TRNR) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

T2I:Germany

Address

1005 Congress Avenue, Suite 925 , Texas, Austin, TX, USA, 78701

Website

https://www.formelife.com

Interactive Strength Inc provides an integrated home fitness platform that allows its customers to participate in interactive wellness and strength-based training sessions. Its health coaching services encompass guidance and coaching on nutrition, recovery, sleep, and other health and lifestyle categories. It generates revenue from sales of its connected fitness products, membership revenue, and personal training revenue.

Executives

Bradley James Wickens	10 percent owner	PUDLICOTE HOUSE, PUDLICOTE LANE, CHIPPING NORTON, OXFORDSHIRE X0 OX7 3HX
Touw Kirsten Bartok	director	125 SOUTH WACKER DRIVE, SUITE 300, CHICAGO IL 60606
Investments 1 Block.one	10 percent owner	C/O MAPLES CORPORATE SERVICES LIMITED, PO BOX 309, UGLAND HOUSE, GRAND CAYMAN E9 KY1-1104
Lock.one	10 percent owner	C/O MAPLES CORPORATE SERVICES LIMITED, PO BOX 309, UGLAND HOUSE, S. CHURCH ST., GEORGE TOWN, GRAND CAYMAN E9 KY1-1104
Brendan Francis Blumer	10 percent owner	C/O BLOCK.ONE, SUITE 4290, 48 MARKET STREET, CAMANA BAY, GRAND CAYMAN E9 KY1-9006
Trent Alexander Ward	director, officer: Chief Executive Officer	942 N. LAUREL AVENUE, LOS ANGELES CA 90046
Michael Madigan	officer: Principal Financial Officer	370 HOURGLASS LANE, BALDWINSVILLE NY 13027
Deepak Manu Mulchandani	director	27660 SKYLARK LANE, SANTA CLARA CA 91350
Stuart Bryan	officer: Principal Accounting Officer	22900 ALLEN COURT, SAINT CLAIR SHORES MI 48080
Weaver Aaron Ngoc Dung	director	99 OAKLEY STREET, LONDON X0 SW3 5NR
Kokuei Yuan	10 percent owner	SUITE 4290, 48 MARKET STREET, CAMANA BAY, GRAND CAYMAN E9 KY1-9006
Andrew Bliss	10 percent owner	SUITE 4290, 48 MARKET STREET, CAMANA BAY, GRAND CAYMAN E9 KY1-9006