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Bjorn Borg AB (FRA:6BB0) Gross Margin % : 56.81% (As of Dec. 2023)


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What is Bjorn Borg AB Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Bjorn Borg AB's Gross Profit for the three months ended in Dec. 2023 was €10.04 Mil. Bjorn Borg AB's Revenue for the three months ended in Dec. 2023 was €17.67 Mil. Therefore, Bjorn Borg AB's Gross Margin % for the quarter that ended in Dec. 2023 was 56.81%.

Warning Sign:

Bjorn Borg AB gross margin has been in long-term decline. The average rate of decline per year is -1.2%.


The historical rank and industry rank for Bjorn Borg AB's Gross Margin % or its related term are showing as below:

FRA:6BB0' s Gross Margin % Range Over the Past 10 Years
Min: 50.26   Med: 53.3   Max: 57.36
Current: 54.01


During the past 13 years, the highest Gross Margin % of Bjorn Borg AB was 57.36%. The lowest was 50.26%. And the median was 53.30%.

FRA:6BB0's Gross Margin % is ranked better than
84.59% of 1032 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 25.35 vs FRA:6BB0: 54.01

Bjorn Borg AB had a gross margin of 56.81% for the quarter that ended in Dec. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Bjorn Borg AB was -1.20% per year.


Bjorn Borg AB Gross Margin % Historical Data

The historical data trend for Bjorn Borg AB's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Bjorn Borg AB Gross Margin % Chart

Bjorn Borg AB Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 53.66 52.46 54.22 50.83 54.01

Bjorn Borg AB Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 52.09 52.22 55.58 52.60 56.81

Competitive Comparison of Bjorn Borg AB's Gross Margin %

For the Apparel Manufacturing subindustry, Bjorn Borg AB's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bjorn Borg AB's Gross Margin % Distribution in the Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Bjorn Borg AB's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Bjorn Borg AB's Gross Margin % falls into.



Bjorn Borg AB Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Bjorn Borg AB's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=42.1 / 77.978
=(Revenue - Cost of Goods Sold) / Revenue
=(77.978 - 35.86) / 77.978
=54.01 %

Bjorn Borg AB's Gross Margin for the quarter that ended in Dec. 2023 is calculated as


Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=10 / 17.668
=(Revenue - Cost of Goods Sold) / Revenue
=(17.668 - 7.63) / 17.668
=56.81 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Bjorn Borg AB  (FRA:6BB0) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Bjorn Borg AB had a gross margin of 56.81% for the quarter that ended in Dec. 2023 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Bjorn Borg AB Gross Margin % Related Terms

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Bjorn Borg AB (FRA:6BB0) Business Description

Traded in Other Exchanges
Address
Frösundaviks allé 1, Solna, Stockholm, SWE, SE-169 70
Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwear, sportswear, fragrances, footwear, bags, luggage, eyewear, and home products. The company operates in the segments of Wholesale, Consumer Direct, Distributors, and Licensing. A majority of the revenue is derived from the Wholesale segment which consists of revenue and expenses associated with the company's wholesale operations. The Group has wholesale operations in Sweden, Finland, the Netherlands, Belgium, Germany, and England for apparel and underwear as well as in Sweden, Finland, and the Baltic countries for footwear. Geographically, it derives a majority of revenue from Sweden.

Bjorn Borg AB (FRA:6BB0) Headlines

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