DAPS advertising (BOM:543651) Gross Margin % : 13.41% (As of Mar. 2024)

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What is DAPS advertising Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. DAPS advertising's Gross Profit for the six months ended in Mar. 2024 was ₹12.9 Mil. DAPS advertising's Revenue for the six months ended in Mar. 2024 was ₹96.1 Mil. Therefore, DAPS advertising's Gross Margin % for the quarter that ended in Mar. 2024 was 13.41%.

The historical rank and industry rank for DAPS advertising's Gross Margin % or its related term are showing as below:

BOM:543651' s Gross Margin % Range Over the Past 10 Years
Min: 10.72 Med: 15.76 Max: 23.21
Current: 15.57

During the past 5 years, the highest Gross Margin % of DAPS advertising was 23.21%. The lowest was 10.72%. And the median was 15.76%.

BOM:543651's Gross Margin % is ranked worse than
84.61% of 955 companies
in the Media - Diversified industry
Industry Median: 38.39 vs BOM:543651: 15.57

DAPS advertising had a gross margin of 13.41% for the quarter that ended in Mar. 2024 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for DAPS advertising was 0.00% per year.

DAPS advertising Gross Margin % Historical Data

The historical data trend for DAPS advertising's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

DAPS advertising Gross Margin % Chart

DAPS advertising Annual Data

Trend

Mar20

Mar21

Mar22

Mar23

Mar24

Gross Margin %

10.72

15.76

21.48

23.21

15.57

DAPS advertising Semi-Annual Data
	Mar20	Mar21	Mar22	Sep22	Mar23	Sep23	Mar24
Gross Margin %	Get a 7-Day Free Trial			-	19.31	26.86	17.50	13.41

Competitive Comparison of DAPS advertising's Gross Margin %

For the Advertising Agencies subindustry, DAPS advertising's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

DAPS advertising's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, DAPS advertising's Gross Margin % distribution charts can be found below:

* The bar in red indicates where DAPS advertising's Gross Margin % falls into.

DAPS advertising Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

DAPS advertising's Gross Margin for the fiscal year that ended in Mar. 2024 is calculated as

Gross Margin % (A: Mar. 2024 )	=	Gross Profit (A: Mar. 2024 )	/	Revenue (A: Mar. 2024 )
	=	31.7	/	203.576
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(203.576 - 171.878)	/	203.576
	=	15.57 %

DAPS advertising's Gross Margin for the quarter that ended in Mar. 2024 is calculated as

Gross Margin % (Q: Mar. 2024 )	=	Gross Profit (Q: Mar. 2024 )	/	Revenue (Q: Mar. 2024 )
	=	12.9	/	96.144
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(96.144 - 83.249)	/	96.144
	=	13.41 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

DAPS advertising (BOM:543651) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

DAPS advertising had a gross margin of 13.41% for the quarter that ended in Mar. 2024 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

DAPS advertising Gross Margin % Related Terms

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DAPS advertising (BOM:543651) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » DAPS advertising Ltd (BOM:543651) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

Office No. 9-B, The Mall, 128, Clyde House, Kanpur, UP, IND, 208001

Website

http://www.dapsadvertising.com

DAPS advertising Ltd is engaged in the business of providing advertising agency services. The company offers a range of advertising media services consisting of print media, electronic media and outdoor media services which cover advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings and others.

DAPS advertising (BOM:543651) Headlines

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