AVP (AVPI) Gross Margin % : 17.91% (As of Sep. 2008)

AVP Gross Margin % Chart

AVP Annual Data
	Trend	Apr98	Apr99	Apr00	Apr01	Apr02	Apr03	Apr04	Dec05	Dec06	Dec07
Gross Margin %		Get a 7-Day Free Trial					-	25.86	26.12	31.70	26.33

AVP Quarterly Data
	Oct03	Jan04	Apr04	Jul04	Oct04	Jan05	Jun05	Sep05	Dec05	Mar06	Jun06	Sep06	Dec06	Mar07	Jun07	Sep07	Dec07	Mar08	Jun08	Sep08
Gross Margin %	Get a 7-Day Free Trial															15.97	196.21	-5.35	26.97	17.91

Competitive Comparison of AVP's Gross Margin %

For the Entertainment subindustry, AVP's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

AVP's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, AVP's Gross Margin % distribution charts can be found below:

* The bar in red indicates where AVP's Gross Margin % falls into.

AVP Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

AVP's Gross Margin for the fiscal year that ended in Dec. 2007 is calculated as

AVP's Gross Margin for the quarter that ended in Sep. 2008 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

AVP  (OTCPK:AVPI) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

AVP had a gross margin of 17.91% for the quarter that ended in Sep. 2008 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

AVP Gross Margin % Related Terms

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AVP (AVPI) Business Description