MercadoLibre (MercadoLibre) Customer Acquisition Cost (USD) : 0.00 (As of Mar. 2024)

View and export this data going back to 2007. Start your Free Trial

What is MercadoLibre Customer Acquisition Cost (USD)?

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for MercadoLibre's Customer Acquisition Cost (USD) or its related term are showing as below:

MELI's Customer Acquisition Cost (USD) is not ranked ^*
in the Retail - Cyclical industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

MercadoLibre Customer Acquisition Cost (USD) Historical Data

The historical data trend for MercadoLibre's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

MercadoLibre Customer Acquisition Cost (USD) Chart

MercadoLibre Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Customer Acquisition Cost (USD)

Get a 7-Day Free Trial

MercadoLibreQuarterly Data

Trend

Jun19

Sep19

Dec19

Mar20

Jun20

Sep20

Dec20

Mar21

Jun21

Sep21

Dec21

Mar22

Jun22

Sep22

Dec22

Mar23

Jun23

Sep23

Dec23

Mar24

Customer Acquisition Cost (USD)

Get a 7-Day Free Trial

Competitive Comparison of MercadoLibre's Customer Acquisition Cost (USD)

For the Internet Retail subindustry, MercadoLibre's Customer Acquisition Cost (USD), along with its competitors' market caps and Customer Acquisition Cost (USD) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

MercadoLibre (NAS:MELI) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.

MercadoLibre Customer Acquisition Cost (USD) Related Terms

Thank you for viewing the detailed overview of MercadoLibre's Customer Acquisition Cost (USD) provided by GuruFocus.com. Please click on the following links to see related term pages.

MercadoLibre (MercadoLibre) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » MercadoLibre Inc (NAS:MELI) » Definitions » Customer Acquisition Cost (USD)

Comparable Companies

Traded in Other Exchanges

MELI:Mexico MLB1d:UK MLB1:Germany MLB1:Germany MLB1:Germany MELI34:Brazil MELI:Austria MELI:Argentina

Address

WTC Free Zone, Dr. Luis Bonavita 1294, Of. 1733, Tower II, Montevideo, URY, 11300

Website

https://www.mercadolibre.com

MercadoLibre runs the largest e-commerce marketplace in Latin America, connecting a network of more than 148 million active users and 1 million active sellers as of the end of 2022 across an 18-country footprint. The company also operates a host of complementary businesses, with shipping solutions (Mercado Envios), a payment and financing operation (Mercado Pago and Mercado Credito), advertisements (Mercado Clics), classifieds, and a turnkey e-commerce solution (Mercado Shops) rounding out its arsenal. MercadoLibre generates revenue from final value fees, advertising royalties, payment processing, insertion fees, subscription fees, and interest income from consumer and small-business lending.

Executives

De La Serna Juan Martin	officer: Executive VP Corporate Affairs	AV. PTE. PERON 2375, LOTE MN04, PILAR, BUENOS AIRES C1 1629
Emiliano Calemzuk	director	C/O MERCADOLIBRE, INC., TRONADOR 4890, 8TH FLOOR, BUENOS AIRES C1 C1430DNN
Petroni Merhy Andrea Mayumi	director	HOUSE B, 32 STANLEY VILLAGE ROAD, STANLEY K3 000000
Marcelo Melamud	officer: V. P. Chief Accounting Officer	TRONADOR 4890, 8TH FLOOR, BUENOS AIRES C1 C1430DNN
Richard A Sanders	director	80 PALL MALL, LONDON X0 SW1Y 5ES
Ariel Szarfsztejn	officer: Executive VP - Commerce	POSTA 4789, 6TH FLOOR, BUENOS AIRES C1 C1430CRG
Henrique Vasoncelos Dubugras	director	1000 LAUREL WAY, BEVERLY HILLS CA 90210
Alejandro Nicolas Aguzin	director	ARIAS 3751, 7TH FLOOR, BUENOS AIRES C1 C1430DNN
Meyer Malka	director	364 UNIVERSITY AVENUE, PALO ALTO CA 94301
Roberto Balls Sallouti	director	ARIAS 3751, 7TH FLOOR, BUENOS AIRES C1 C1 C1430CRG
Stelleo Tolda	officer: Country Manager Brazil	C/O MERCADOLIBRE, INC., TRONADOR 4890, 8TH FLOOR, BUENOS AIRES C1 C1430DNN
Ebay Inc	10 percent owner	2025 HAMILTON AVENUE, SAN JOSE CA 95125
Daniel Rabinovich	officer: VP-Chief Technology Officer	ARIAS 3751, 7TH FLOOR, BUENOS AIRES C1 C1430CRG
A Michael Spence	director	121 INNOVATION DR STE 200, IRVINE CA 92612
Pedro Arnt	officer: Executive VP and CFO	ARIAS 3751, 7TH FLOOR, BUENOS AIRES C1 C1430CRG