Baozun (Baozun) Customer Acquisition Cost (USD) : 0.00 (As of . 20)

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What is Baozun Customer Acquisition Cost (USD)?

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for Baozun's Customer Acquisition Cost (USD) or its related term are showing as below:

BZUN's Customer Acquisition Cost (USD) is not ranked ^*
in the Retail - Cyclical industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

Baozun Customer Acquisition Cost (USD) Historical Data

The historical data trend for Baozun's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Baozun Customer Acquisition Cost (USD) Chart

Baozun Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Customer Acquisition Cost (USD)

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Competitive Comparison of Baozun's Customer Acquisition Cost (USD)

For the Internet Retail subindustry, Baozun's Customer Acquisition Cost (USD), along with its competitors' market caps and Customer Acquisition Cost (USD) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Baozun (NAS:BZUN) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.

Baozun Customer Acquisition Cost (USD) Related Terms

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Baozun (Baozun) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Baozun Inc (NAS:BZUN) » Definitions » Customer Acquisition Cost (USD)

Comparable Companies

Traded in Other Exchanges

09991:Hong Kong 0HLU:UK 2BZ:Germany

Address

348 Kwun Tong Road, 5th floor, Manulife Place, Kowloon, Hong Kong, CHN

Website

https://www.baozun.com

Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. It delivers omni-channel solutions to create shopping experience across various touch points online and offline. It services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; FMCG, and mother and baby products, among others.