United Online, (United Online,) Short Interest

United Online Inc is a Delaware corporation that commenced operations in 2001 following the merger of dial-up Internet access providers NetZero, Inc. (NetZero) and Juno Online Services, Inc. The Company provides consumer services and products over the Internet under a number of brands, including StayFriends, Trombi, MyPoints, NetZero, and Juno. The Company operates in two segments, namely Content & Media and Communications. The Content & Media segment provides social networking services and products under the StayFriends, and Trombi brands. It operates its social networking services as a platform to enable users to locate and interact with acquaintances from their past, with high school affiliations as the primary focus. Its domestic and international social networking services comprise a large and diverse population of users. It also provides advertising opportunities to marketers with both brand and direct response objectives through a full suite of display, search, email, and text-link opportunities across its various properties. Its social networking products primarily consist of yearbook reprints. Its principal Communications pay service is dial-up Internet access, offered under the NetZero and Juno brands. It also offers mobile broadband, DSL, email, Internet security, web hosting services, and other services. Each of its services, including social networking services, loyalty marketing service, and Internet access services operates on a separate and distinct technology platform. The Company has international operations in India and Germany. Its operations in India primarily handle software development and operations, quality assurance and email customer support. Its operations in Germany provide social networking services in Germany, Sweden, France, Austria, and Switzerland. It competes with major social networking platforms such as Facebook, as well as Internet search engines such as Google, other online loyalty marketing programs, such as Ebates, as well as offline loyalty marketing programs that have a significant online presence, such as those operated by credit card, airline and hotel companies, members from online providers of discounted offerings and coupons, such as Groupon and LivingSocial, as well as AT&T, Verizon, Sprint and T-Mobile. The Company is subject to a number of international, federal, state, and local laws and regulations, including, without limitation, those relating to taxation, bulk email or "spam," advertising, user privacy and data protection, consumer protection, antitrust, export, and unclaimed property.