True Religion Apparel, (FRA:UYO) Short Interest

True Religion Apparel, Inc. is incorporated in Delaware. The Company is engaged in designing, marketing, selling and distributing fashion apparel under the brand name "True Religion Brand Jeans" to fashion-conscious consumers on six continents, including North America, Europe, Asia, Australia, Africa and South America. It operates in four primary business segments: U.S. Consumer Direct, International, U.S. Wholesale, and Core Services. It sells directly to consumers in the United States through full-price retail stores, outlet stores and through its retail internet site located at www.truereligionbrandjeans.com. Its International sales are made through a variety of channels, including subsidiaries and a joint venture that operate retail stores and sell to wholesale customers who operate retail stores; distributors who warehouse products at their expense and then ship to, and collect payment from, their customers; and directly to wholesale customers who operate retail stores. In addition, it selectively licenses to third parties the right to use its various trademarks in connection with the manufacture and sale of designated products in specified geographical areas for specified periods. This licensing business is included in its Core Services segment. Its corporate operations, which include the design, production, marketing, distribution, credit, customer service, information technology, accounting, executive, legal, and human resources departments, are also included in the Core Services segment. The Company markets its products to domestic and international wholesale customers by attendance at industry trade shows. Its collections are also presented to wholesale customers in its showrooms, located in New York City, Los Angeles, Hong Kong, Seoul, Tokyo, London, Milan and Dusseldorf. The Company competes with numerous designers and manufacturers of apparel and accessories, domestic and foreign, including 7 for All Mankind, AG Adriano Goldschmied, Citizens of Humanity, Diesel, G-Star, Hudson Jeans, J Brand, Joe's Jeans and Levi Strauss & Co. The Company is subject to customs, truth-in-advertising and other laws, including consumer protection regulations and zoning and occupancy ordinances that regulate retailers generally and/or govern the promotion and sale of merchandise and the operation of retail stores.