The Swatch Group AG logo

The Swatch Group AG - Bearer Shares

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XSWX:UHR (Switzerland)   Bearer Shares
CHF 194.95 (+0.75%) Apr 26
11.64
P/B:
0.83
Market Cap:
CHF 10.08B ($ 11.02B)
Enterprise V:
CHF 8.11B ($ 8.86B)
Volume:
157.32K
Avg Vol (2M):
152.82K
Also Trade In:
Volume:
157.32K
Avg Vol (2M):
152.82K

Business Description

Description
Swatch Group's biggest brands are Omega (number-two Swiss watch brand by sales after Rolex), Longines (the largest premium watch brand and number four by sales globally), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. Swatch group employs over 33,000 people, half of them in Switzerland. We estimate that Swatch Group makes about 30% of its sales from Omega, 17% from ultraluxury brands, 20% from Longines, 9% from Tissot, and 8% from Swatch. We estimate Omega and Longines to be the group's most profitable brands.