Baidu is the largest internet search engine in China with 84% share of the search engine market in September 2021 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2022. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.

Financial Strength

7/10

Name	Current	Vs Industry
Cash-To-Debt	2.29
Equity-to-Asset	0.6
Debt-to-Equity	0.35
Debt-to-EBITDA	2.97
Interest Coverage	6.72
Piotroski F-Score	8/9	0 1 2 3 4 5 6 7 8 9
Altman Z-Score	2.75	Distress Grey Safe
Beneish M-Score	-2.9	Manipulator Not Manipulator
WACC vs ROIC		WACC ROIC

Growth Rank

8/10

	Name	Current	Vs Industry		Vs History
	3-Year Revenue Growth Rate	3.8
	3-Year EBITDA Growth Rate	-3.2
	3-Year EPS without NRI Growth Rate	-9.6
	3-Year FCF Growth Rate	6.1
	3-Year Book Growth Rate	5.3
	Future 3-5Y EPS without NRI Growth Rate	9.45
	Future 3-5Y Total Revenue Growth Rate	12.1

Momentum Rank

4/10

	Name	Current	Vs Industry		Vs History
	6-1 Month Momentum %	23.8
	12-1 Month Momentum %	23.81

Liquidity Ratio

	Name	Current	Vs Industry		Vs History
	Current Ratio	3.01
	Quick Ratio	2.99
	Cash Ratio	2.54
	Days Inventory	7.43
	Days Sales Outstanding	30.38
	Days Payable	203.43

Dividend & Buy Back

	Name	Current	Vs Industry		Vs History
	3-Year Average Share Buyback Ratio	-1.5
	Shareholder Yield %	3.22

Profitability Rank

8/10

	Name	Current	Vs Industry		Vs History
	Gross Margin %	51.68
	Operating Margin %	16.23
	Net Margin %	15.1
	FCF Margin %	27.04
	ROE %	8.61
	ROA %	5.02
	ROIC %	8.62
	ROC (Joel Greenblatt) %	79.62
	ROCE %	8.75
	Years of Profitability over Past 10-Year	10

GF Value Rank

9/10

	Name	Current	Vs Industry		Vs History
	PE Ratio	14.66
	Forward PE Ratio	11.24
	PE Ratio without NRI	2.39
	Shiller PE Ratio	14.82
	Price-to-Owner-Earnings	15.14
	PEG Ratio	1.49
	PS Ratio	2.13
	PB Ratio	1.17
	Price-to-Tangible-Book	1.42
	Price-to-Free-Cash-Flow	7.85
	Price-to-Operating-Cash-Flow	7.85
	EV-to-EBIT	6.79
	EV-to-EBITDA	6.79
	EV-to-Revenue	1.44
	EV-to-FCF	5.29
	Price-to-Projected-FCF	0.69
	Price-to-Median-PS-Value	0.46
	Price-to-Graham-Number	0.39
	Price-to-Net-Current-Asset-Value	4.23
	Price-to-Net-Cash	9.23
	Earnings Yield (Greenblatt) %	14.73
	FCF Yield %	12.89
	Forward Rate of Return (Yacktman) %	-1.86

GF Value: CHF161.05

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