General Motors (GM, Financial) experienced a significant rally after reporting a 7% year-over-year sales increase in Q2 2025, totaling approximately 746,588 vehicles. This growth highlights GM's resilience in the automotive sector, driven by robust product execution and sustained demand for both internal combustion engine (ICE) and electric vehicles (EVs). The company maintained stable pricing and low incentives despite economic uncertainties and potential tariff issues.
- Chevrolet: As GM's volume leader, Chevrolet saw a 6% sales boost in Q2, fueled by record-breaking crossover and EV sales. The Chevrolet Equinox, including both ICE and EV models, had its best sales quarter ever, with the Equinox EV selling 17,420 units. The Chevrolet Trax continued its upward trend, with an 84% annual sales increase in 2024 to 200,689 units, bolstered by its affordable subcompact SUV offering. The redesigned 2024 Chevrolet Traverse also experienced strong demand.
- Electric Vehicles: GM's EV sales soared 111% year-over-year to 46,280 units in Q2, capturing a 16% share of the U.S. EV market. This solidified GM's position as the second-largest EV manufacturer after Tesla (TSLA, Financial). The Chevrolet Equinox EV led sales, followed by the Chevrolet Blazer EV with about 8,000 units sold. The Cadillac Lyriq also performed well, selling around 5,000 units and maintaining its status as the top-selling electric mid-size luxury SUV.
- Ultium Battery Platform: GM's models on the Ultium battery platform, including the Equinox EV with a starting price under $35,000, have attracted consumers seeking both affordable and luxury EV options. GM's nearly doubled market share from the previous year underscores its strategic focus on electrification, despite policy uncertainties.
- GMC and Buick: GMC posted a 6% sales increase in Q2, driven by the redesigned GMC Acadia, Sierra pickup, and Yukon SUV. Buick achieved a notable 19% sales growth, with the Buick Enclave seeing a 46% sales increase in the first half of 2025, thanks to its redesigned features and competitive pricing.
GM's Q2 U.S. sales performance underscores the strength of its product lineup and strategic execution in a challenging market. The success of models like the Chevrolet Equinox, Trax, Traverse, GMC Acadia, Sierra, Yukon, and Buick Enclave, along with a 111% surge in EV sales, positions GM for continued growth, contingent on effectively navigating potential tariff and policy challenges.
