Summary:
- Marriott International plans to acquire citizenM for $355 million to boost growth.
- Analysts offer a 15.45% upside with an average target price of $272.69.
- GuruFocus estimates a 17.66% potential increase based on GF Value.
Marriott International's Strategic Move
Marriott International (NYSE: MAR) is set to acquire the innovative lifestyle hotel brand, citizenM, for $355 million. This strategic acquisition aims to bolster Marriott's expansive portfolio by integrating citizenM with new long-term franchise agreements. Investors can anticipate a significant boost in Marriott's growth trajectory, with projections indicating a nearly 5% net rooms increase by 2025.
Analyst Price Targets
The sentiment on Wall Street is upbeat, with 23 analysts setting a one-year average price target of $272.69 for Marriott International Inc (MAR, Financial). This suggests a potential upside of 15.45% from its current share price of $236.20. Estimates range from a low of $205.00 to a high of $330.00. Additional details are available on the Marriott International Inc (MAR) Forecast page.
Brokerage Recommendations
The consensus among 28 brokerage firms is a "Hold" status for Marriott International Inc (MAR, Financial), with an average brokerage recommendation of 2.6 on a scale where 1 signifies a Strong Buy and 5 indicates Sell. This neutral stance reflects the anticipated steady performance and potential growth of Marriott amidst its strategic expansions.
GuruFocus GF Value Assessment
According to GuruFocus estimates, Marriott International Inc (MAR, Financial) holds an estimated GF Value of $277.91 within the next year. This valuation suggests a 17.66% upside from the current trading price of $236.20. The GF Value is derived from historical trading multiples, prior business growth, and future performance estimates. For a deeper dive into these metrics, visit the Marriott International Inc (MAR) Summary page.
