Citi has revised its price target for eBay (EBAY, Financial), bringing it down slightly from $80 to $79, while maintaining a Buy rating. This adjustment comes as part of Citi's first-quarter forecast for the internet sector, reflecting anticipated impacts of tariffs and a generally subdued macroeconomic environment.
The firm notes that digital advertising and e-commerce are particularly vulnerable to these conditions, while sectors such as web development, small business tools, and online dating are less affected. Despite these challenges, Citi identifies eBay (EBAY, Financial) along with VeriSign (VRSN), Wix.com (WIX), GoDaddy (GDDY), and Criteo (CRTO) as companies with strong defensive fundamentals.
On the other hand, companies like Wayfair (W), Trade Desk (TTD), Etsy (ETSY), and Bark (BARK) are viewed as more susceptible to tariff-related pressures. This analysis provides a nuanced perspective on the internet sector's potential performance amid an evolving economic landscape.
