- West USA Realty partners with Zillow to adopt new transparent listing practices.
- The new standards will be implemented in May 2025, ensuring listings marketed publicly are entered into MLS within one day.
- Partnership promotes equitable access to real estate information, enhancing competitiveness in the housing market.
West USA Realty, Arizona's largest regional real estate brand with over 3,000 agents across 16 offices, has formed a strategic partnership with Zillow (ZG, Financial) to enhance listing transparency standards. This collaboration aims to uplift listing practices by adopting new standards grounded in the National Association of Realtors' (NAR) Clear Cooperation policy.
Effective from May 2025, these standards will mandate that any publicly marketed real estate listings must be included in the Multiple Listing Service (MLS) within one day and be published on platforms such as Zillow and Trulia. Any listings failing to meet these criteria will not be displayed on these platforms for the listing duration, pushing for increased transparency and equitable information access.
This initiative is designed to foster an open and competitive real estate market by ensuring that all buyers have equal access to listing information. West USA Realty joins other industry leaders, including NextHome and eXp Realty, in supporting these pro-consumer practices.
Errol Samuelson, Chief Industry Development Officer at Zillow, stated, "By joining us and many others across the industry in adopting these listing standards, [West USA Realty is] helping ensure that buyers, sellers, and agents have equal access to the same critical information when it matters most." This alignment is expected to significantly bolster Zillow's market position and foster a more transparent real estate environment.
Founded in 1986, West USA Realty has been a stalwart in the Arizona real estate market, continually enhancing its consumer commitment through technology and comprehensive training programs. Their partnership with Zillow underscores their dedication to providing clients with the most accurate and comprehensive information possible.
