Xcel Brands (XELB, Financial) has announced a strategic partnership with United Trademark Group (UTG), a Shanghai-based company known for brand development and licensing. UTG has invested $9 million into Xcel Brands as part of this collaboration.
This investment marks a significant step for Xcel as it aims to expand its global influence. The company, which is renowned for building influencer brands through innovative streams such as livestreaming and social commerce, is set to leverage this new partnership to enhance its global footprint.
Robert D’Loren, CEO of Xcel Brands, emphasized that the alliance with UTG is an integral part of their strategy to go global. He suggested that this initial investment by UTG is intended to be the beginning of a long-term growth journey together.