- DSW Designer Shoe Warehouse (DBI, Financial) partners with Imbox Protection for an extensive rollout of shoe care services across nearly 500 U.S. stores.
- Imbox Protection service costs $8.99 and offers up to eight weeks of environmentally-friendly protection.
- Partnership strengthens DSW’s position as a comprehensive footwear destination and enhances in-store customer experience.
DSW Designer Shoe Warehouse, a subsidiary of Designer Brands Inc. (DBI), has announced its largest retail partnership in North America with Imbox Protection. This collaboration introduces an innovative in-store shoe protection service in nearly 500 locations across the United States.
Priced at $8.99, the Imbox Protection service offers a 60-second water-based spray treatment. This process protects footwear from water, stains, dirt, mud, and fading for up to eight weeks. The system's eco-friendly credentials are underscored by its UL and AllergyCertified approvals, using no harsh chemicals.
This new addition aims to enhance the customer experience by integrating seamlessly into the checkout process, providing customers with an easy and effective way to maintain the quality of their footwear. The technology boasts global patents and has garnered recognition, winning awards such as the 2023 Consumer Electronics Show Innovation Award and the 2024 Red Dot Design Award.
By incorporating Imbox Protection, DSW enhances its value proposition as a comprehensive footwear destination, now offering services that encompass purchase, care, and protection. This strategic move aligns with growing consumer demand for sustainability and product longevity, reinforcing DSW's market position against online-only retailers.
