- RITZ, a brand under Mondel?z International (MDLZ, Financial), unveils its new limited-edition "Sunkissed" crackers.
- The "Golden Summer Giveaway" offers a $50,000 grand prize for a dream summer vacation.
- Promotion runs from April 14 to August 31, 2025, with additional prizes including summer accessories.
Mondel?z International (MDLZ) has announced the launch of its latest innovation under the RITZ brand: the limited-edition "Sunkissed" crackers. These crackers offer a golden-baked twist on the classic buttery-flavored snack, marking a modern update to the 90-year-old product. The new offering aims to appeal to contemporary consumer tastes while maintaining its signature crispiness.
To celebrate the launch, RITZ introduces the "Golden Summer Giveaway," a promotional campaign running from April 14 to August 31, 2025. This initiative features a grand prize of $50,000 intended to fund a dream summer vacation for one lucky winner. The campaign is inspired by research indicating that 46% of consumers do not use their vacation days.
In addition to the grand prize, participants can win summer-themed accessories such as coolers, beach towels, and fanny packs. The new "Sunkissed" crackers will be available at mass retailers nationwide starting late April 2025. Consumers can enter the giveaway by visiting RITZGoldenSummer.com during the promotion period.
The rollout of this new product line and associated promotion is part of Mondel?z's broader strategy to modernize its snack portfolio and drive brand engagement and sales, leveraging the iconic status of the RITZ brand.
