- Nexxen (NEXN, Financial) has launched nexAI, an AI-powered suite integrated across its advertising platform.
- The nexAI suite aims to enhance planning, activation, optimization, and monetization processes.
- Real-time optimization and AI-driven automation are key components, promising improved campaign performance.
Nexxen (NASDAQ: NEXN) announced the launch of nexAI, a comprehensive AI-enhanced suite designed to integrate seamlessly across its digital advertising technology platform. This launch aims to revolutionize the advertising lifecycle by leveraging artificial intelligence to enhance planning, activation, optimization, and monetization processes.
The nexAI suite is integrated across Nexxen's unified platform, which includes the demand-side platform (DSP), supply-side platform (SSP), the Nexxen Data Platform, and an in-house creative studio. This integration facilitates seamless communication and continuous improvement across all components, addressing efficiency challenges in the fragmented media landscape.
Key functionalities of nexAI include AI-powered audience planning and forecasting, streamlined campaign setup and management, real-time campaign optimization using machine learning, and publisher revenue optimization through AI-driven yield strategies. The first phase introduces a natively integrated DSP assistant, providing campaign insights to enhance operational efficiency.
Future updates will introduce optimization recommendations aimed at improving return-on-ad-spend (ROAS), with additional features and announcements expected throughout the year. These developments highlight Nexxen's commitment to transforming digital advertising through innovative AI solutions, with potential efficiency gains awaiting further demonstration.
