- J&J Snack Foods (JJSF, Financial) has revamped its popular SUPERPRETZEL® with a bolder Bavarian-style flavor and softer texture.
- The upgraded recipe retains its vegan-friendly status and features refreshed packaging.
- Available nationwide during spring 2025, the new recipe is expected to enhance consumer interest and sales.
J&J Snack Foods Corp. (JJSF), a leader in the snack industry, has announced a significant enhancement to its well-loved SUPERPRETZEL® product. The newly upgraded recipe boasts a bolder Bavarian-style flavor and a softer texture, ensuring that fans of the #1 soft pretzel brand in the nation enjoy an even more satisfying snacking experience.
After extensive nationwide research by J&J's Research & Development team, the recipe was improved to cater to modern consumer preferences. The enhancements include a heartier bite and a reformulated texture, maintaining the product's classic convenience and vegan-friendly status. Moreover, SUPERPRETZEL® now comes with refreshed packaging, adding a contemporary appeal to its iconic offering.
The newly enhanced SUPERPRETZEL® is already making its way to retailers across the United States and will continue its rollout throughout spring 2025, giving pretzel lovers the chance to experience this upgraded snack firsthand. With a focus on maintaining plant-based goodness, the refreshed recipe is expected to drive increased consumer interest and bolster sales for the beloved snack brand.
